Performance Marketing Specialist (B2B)

GR8 Tech is a global product company that provides innovative, scalable platforms and business solutions for the iGaming industry.

We have а great experience: GR8 Tech platform successfully handles millions of active players and offers best practices to develop and grow in the gambling industry. We are here to provide great gaming tech to satisfy even greater ambition!

We develop complete tech coverage for gambling businesses worldwide, including iGaming platform solutions, consulting, integration, and long-lasting operation services.

We are driven by our ambition to make a great product with great people! Together we move the world of iGaming forward — join!

About your key responsibilities and impact:

Collaborating with the Marketing Manager to understand campaign goals, target audience, and key performance indicators (KPIs);
Researching and analyzing market trends, competitors, and audience behavior to inform media buying decisions;
Developing comprehensive media plans aligned with campaign objectives and budget constraints;
Identifying and negotiating with media vendors, including publishers, broadcasters, and digital platforms, to secure optimal advertising placements;
Developing and managing media budgets, ensuring efficient allocation of funds across various channels;
Executing media buying strategies across digital channels. Implementing targeted and data-driven ad placements to maximize reach and engagement;
Monitoring and analyzing the performance of media campaigns using relevant analytics tools;
Generating regular reports on campaign performance, providing insights and recommendations for future optimizations.

Essential professional experience:

Proven experience in media planning and buying, preferably in an advertising agency or a similar role;
Experience with B2B marketing is a strong plus;
Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and others;
Ability to analyze and interpret data using analytics tools (e.g., Google Analytics, Facebook Analytics) to measure campaign performance and make data-driven decisions;
Strong negotiation skills and the ability to build and maintain relationships with media vendors;
Familiarity with media planning tools and analytics platforms;
Excellent communication skills and the ability to present complex data clearly and understandably;
Analytical mindset with a focus on data-driven decision-making;
Attention to detail;
Critical thinking skills;
BSc/BA in Marketing, Advertising, or related field is a plus;
Upper-intermediate English is required.