Digital Marketing Manager

Responsibilities:

• Develop and execute digital marketing strategies aligned with our brand objectives to drive online sales and increase brand awareness.
• Create and oversee the implementation of digital marketing campaigns across various channels, including TikTok Shop, Influencer Collaborations, Social Media, Email Marketing, Content Marketing, Paid Ads, and Affiliate Marketing.
• Approve the content strategy & calendar for Social Media (TikTok, YouTube, Pinterest, Instagram, Facebook).
• Optimize website content, and conversion funnels to maximize customer acquisition, retention, and overall online sales performance.
• Collaborate with the sales team to align marketing efforts with sales objectives, provide marketing support, and identify opportunities for cross-promotion.
• Increase customer retention and LTV from all channels
• Monitor and optimize campaign performance, analyze key metrics, and provide regular reports on marketing activities, including KPIs.
• Manage the marketing budget effectively, allocate resources appropriately, and ensure cost-efficient marketing campaigns.
• Oversee and guide the work of marketing and customer service team members, providing leadership, mentorship, and support to foster their professional growth.
• Ensure an amazing Customer Journey and increase SERM of the company.
• Conduct market research and competitor analysis to identify customer needs, industry trends, and opportunities for new products and growth.

Requirements:

• Bachelor's degree in marketing, communication, business administration, or related field.
• At least 3 years experience as a Digital Marketing Manager.
• Proficiency in English both written and spoken.
• Extensive knowledge of marketing strategies, channels, and branding.
• In-depth understanding of TikTok as a marketing platform, with proven experience in influencer marketing and building successful creator collaborations.
• Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients.
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• Demonstrated experience in strategic planning and product launches.
• Developed skills in project management. Ability to find and eliminate bottlenecks, find the best solutions, and optimize the costs and processes.

The company offers:

• Competitive salary and performance bonus
• Plenty of room for you to grow in a high-growth startup in its early stages
• Learning and development budget for courses and conferences
• Hybrid workplace
• Full autonomy to experiment with your ideas and meritocracy.
• Your birthday is a free day

Interested candidates may send CVs to HR-Consulting (www.search4staff.com) email address: bb20@search4staff.com.

Please, indicate the relevant vacancy code DMM in the subject line or resume.

For more information, please call: +373 68898408