Branding and Marketing Genius - Plant-Based Meat Production

About Us:
Castle Ingredient is a leading provider of quality ingredients to the food industry. With a commitment to innovation and sustainability, we are venturing into the plant-based meat production sector to offer consumers healthier and environmentally friendly alternatives.

Job Description:
Castle Ingredient is seeking a dynamic and innovative individual to spearhead the creation of a new brand for our plant-based meat production venture. As the Branding and Marketing Genius, you will play a pivotal role in developing and executing strategies to establish our brand presence in the European market.

Responsibilities:

• Brand Development: Lead the conceptualization and creation of a compelling brand identity for our plant-based meat products, ensuring alignment with our values of quality, innovation, and sustainability.
• Market Research: Conduct thorough market research to identify consumer preferences, market trends, and competitor strategies in the Belgian plant-based food industry.
• Brand Strategy: Develop comprehensive brand strategies encompassing positioning, messaging, and target audience segmentation to differentiate our products and capture market share effectively.
• Creative Direction: Collaborate with the top management and creative teams to translate brand vision into visually appealing assets including logos, packaging designs, and marketing materials.
• Communication: Craft engaging and persuasive content for various channels including social media, website, press releases, and advertising campaigns to communicate our brand story and product benefits effectively.
• Partnerships and Collaborations: Identify and leverage strategic partnerships with influencers, retailers, and organizations to enhance brand visibility and drive sales.
• Product Launches: Plan and execute successful product launches, coordinating efforts across marketing, sales, and operations teams to ensure a cohesive and impactful launch strategy.
• Performance Analysis: Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and identify areas for optimization and improvement.

Requirements:

• Proven experience (3 years) in branding, marketing, or related field, preferably within the food or consumer goods industry.
• Demonstrated creativity and ability to think outside the box to develop innovative brand strategies and marketing campaigns.
• Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
• Proficiency in digital marketing tools and platforms, including social media management, analytics, and email marketing.
• Strong Knowledge in the Adobe and Canva environment.
• Fluent in French and English. Other languages are a plus.
• Passion for sustainability and plant-based living is a plus.

Benefits:

• Competitive salary commensurate with experience.
• Opportunity to shape and grow a new brand in the rapidly expanding plant-based food market.
• Collaborative and inclusive company culture with opportunities for professional development and growth.

How to Apply:
Interested candidates are invited to submit their resume along with a cover letter outlining their relevant experience and why they are passionate about joining Castle Ingredient's plant-based meat production venture. Please send your application to e-mail Vadim@castle-ingredients.com.

Castle Ingredient is an equal opportunity employer committed to diversity and inclusion in the workplace.