User Acquisition Manager

Company: Unde.md
Location: Chisinau, Moldova
Work Type: Full Time

Description:

Unde.md, the leading platform in Moldova for buying and selling second-hand goods and services, is on the lookout for a User Acquisition Manager to join our dynamic marketing team. As a User Acquisition Manager, you will be responsible for designing, implementing, and optimizing our user acquisition strategy to drive growth and increase our user base. Your role will be crucial in identifying new channels for user acquisition, managing campaigns across various platforms, and analyzing performance to ensure cost-effective acquisition.

Duties and Responsibilities:

• Develop and execute a comprehensive user acquisition strategy to attract new users to the platform.
• Manage and optimize campaigns across multiple channels, including search, social media, email marketing, and display advertising.
• Analyze data to continually refine strategies and identify the most effective channels for user acquisition.
• Collaborate with the marketing and product teams to align user acquisition efforts with overall business goals and product releases.
• Monitor and report on key performance indicators (KPIs) related to user acquisition, including cost per acquisition (CPA), return on ad spend (ROAS), and overall user growth.
• Test and optimize creative assets and messaging to improve campaign performance.
• Stay up-to-date with the latest trends and technologies in digital marketing and user acquisition to keep the company at the forefront of innovation.

Required Qualifications:

• Proven experience in user acquisition, digital marketing, or a related field, ideally within an e-commerce or digital marketplace environment.
• Strong understanding of digital marketing channels and techniques, with a track record of growing online audiences.
• Experience with analytics tools and the ability to interpret data to make informed decisions.
• Excellent communication and project management skills, with the ability to work across teams and manage multiple projects simultaneously.
• Creative thinker with a test-and-learn mentality to experiment with different strategies and optimize based on performance.
• Fluent in Romanian and Russian for day-to-day communication; proficient in English for business documentation and communication.
• Self-motivated and detail-oriented, with a passion for driving growth and engaging new users.

Why Join Us?

• Be a part of a forward-thinking company that's transforming the second-hand marketplace in Moldova.
• Work in a collaborative environment that values innovation, creativity, and data-driven decisions.

We are excited to welcome a User Acquisition Manager who is passionate about growing our user base and has the expertise to drive our acquisition strategies forward. If you are a strategic thinker with a knack for digital marketing and a drive to achieve measurable results, we encourage you to apply.

Please send your CV to the provided email address. We are eager to consider your application!