– Event Management: Planned and executed key fashion industry events:
- Moldova In Fashion Conference 2024 – Full coordination: logistics, speaker management, stage flow for 30+ speakers
- Moldovan Brands Runway – Partner relations, sponsorship acquisition, event planning
- Fashion Hackathon 2024 – Concept development, logistics, promotion, follow-up
- Fashion Business Accelerator – Co-organization with Fashion Scout, designer coordination
– Showroom Promotion: Developed and implemented the social media strategy for the CAPSULA showroom.
– Educational Program Coordination: Managed 3 Summer School editions (ages 10–15): logistics, trainer selection, curriculum design.
– Training & Capacity Building: Organized thematic trainings with local and international mentors on branding, promotion, sales, and sustainability.
– Fundraising & Budgeting: Secured funding and managed budgets for events and educational initiatives.
– Communication & PR: Developed communication strategies to boost visibility and stakeholder engagement.
– Strategic Collaboration: Worked with designers, NGOs, educational institutions, and international partners.

- Marketing Strategy Development: Led product launches, brand positioning initiatives, and promotional campaigns aligned with business goals.
- Digital Marketing Management: Oversaw social media, email marketing, and website content; analyzed data and tracked performance metrics to optimize results.
- Campaign & Creative Coordination: Managed end-to-end marketing campaigns, including media planning, creative development, and copywriting.
- Influencer & Blogger Collaboration: Identified and partnered with relevant content creators, negotiated agreements, and monitored performance.
- Event & Activation Management: Organized store openings, trade shows, webinars, and product presentations to enhance brand visibility.
- Budget Management & Reporting: Planned marketing budgets, optimized spending, and delivered regular performance reports.
- Cross-functional & External Collaboration: Worked closely with designers, media, agencies, and internal teams including sales and product development.
- Team Leadership & Mentoring: Supervised tasks, improved workflows, and facilitated knowledge sharing within the marketing team.
- Market Research & Consumer Insights: Conducted trend analysis and audience segmentation to inform strategy and campaign design.

– Employer Branding Strategy: Developed and implemented employer branding initiatives across online and offline platforms. Defined the company’s positioning as an employer, promoted job opportunities via digital campaigns and career platforms, and managed updates to the company’s career page.
– Internal Communication & Corporate Culture: Created and managed internal communication tools and strategies. Organized internal events from concept to execution, developed onboarding materials and training programs, and facilitated team meetings and alignment activities.
– Partnership Building & CSR: Established partnerships with educational institutions and NGOs. Represented the company at events focused on corporate culture and social responsibility, and promoted CSR values to external stakeholders.
– Process Improvement & Cross-Functional Coordination: Identified gaps in internal workflows and implemented improvements. Led cross-departmental projects to enhance operational efficiency, and managed internal data and reporting to support strategic decisions.
– Customer & Stakeholder Relations: Analyzed customer feedback to inform service improvements. Provided support in resolving client and internal issues to improve satisfaction and communication flow.
– Market Research & Reporting: Conducted benchmarking studies to update internal policies and procedures. Prepared presentations and analytical reports for senior management decision-making.

- Social Media Strategy: Developed and implemented content calendars and planned promotional campaigns across Instagram, Facebook, and LinkedIn. Ensured alignment of social media activities with brand goals and overall marketing objectives.
- Content Creation & Brand Communication: Wrote copy for posts, ads, and campaigns. Created engaging visual content in collaboration with designers and maintained a consistent brand voice and identity across platforms.
- Community Management & Audience Engagement: Monitored and responded to messages and comments. Identified and engaged with the target audience, building and nurturing an active online community.
- Influencer & Media Collaboration: Coordinated partnerships with bloggers, influencers, and media outlets to support brand visibility through strategic collaborations.
- PR & External Communication: Managed external communication and brand messaging. Maintained the company’s presence on social media and professional platforms.
- Campaign Performance & Reporting: Analyzed campaign results and audience insights. Prepared monthly and quarterly reports to evaluate performance and inform future strategies.
- Event Planning & Coordination: Developed concepts and organized creative brand events. Managed the operational, visual, and communication aspects, collaborating with partners and vendors to ensure event success.

- Social Media Strategy: Developed and implemented content calendars and promotional campaigns across Instagram, Facebook, and LinkedIn, ensuring alignment with brand goals and marketing objectives.
- Content Creation & Brand Communication: Wrote copy for posts, ads, and campaigns; collaborated with designers to create engaging visuals; maintained consistent brand tone and identity online.
- Community Management: Monitored and responded to audience interactions, fostered engagement, and built an active online community.
- Influencer & Media Collaboration: Coordinated partnerships with bloggers, influencers, and media outlets to increase brand visibility through strategic collaborations.
- PR & Communication: Managed external communication and online brand presence across social and professional platforms.
- Campaign Analytics & Reporting: Monitored campaign performance, analyzed audience insights, and prepared regular performance reports.
- Event Management: Created event concepts and managed the organization of creative brand events, handling visual, operational, and communication aspects in collaboration with partners and vendors.

- Corporate Client Management: Identified and consulted potential corporate clients, maintained long-term partnerships, and adapted services to meet specific business needs.
- Travel Package Development & Booking: Created tailored travel packages for corporate teams and handled flight ticket reservations, including complex international itineraries.
- Business Event Coordination: Planned and coordinated business trips, meetings, and events, ensuring smooth execution and client satisfaction.
- Travel Documentation & Logistics: Managed insurance policies, visa applications, and passport formalities, ensuring timely and accurate processing of all required documents.

- Customer Service & Client Relations: Managed day-to-day customer service operations, provided remote consultations, and offered personalized support to clients, ensuring high customer satisfaction.
- Administrative & Financial Operations: Handled transactions, operated terminal and cash register, processed service payments, and maintained accurate daily/monthly activity and financial reports.
- Asset & Facility Management: Oversaw inventory and material resources of the center, monitored operational expenses, and contributed to effective budget control.
- Performance Reporting: Prepared regular reports on key activity metrics and performance indicators for internal analysis and management review.