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Chisinau, 2008 Moldova

PROFESSIONAL SUMMARY

Senior marketing leader with 18+ years driving predictable pipeline and revenue for B2B tech and SaaS. I build high-ROI demand generation engines, align marketing with sales and product, integrate inbound and outbound programs so they compound pipeline, and scale paid media across Google, LinkedIn, Meta, and Bing. Former agency CEO and startup co‑founder with hands-on execution and executive leadership experience: GTM strategy, positioning, budgeting/forecasting, RevOps, and analytics/attribution.

SELECTED HIGHLIGHTS

• Managed 8‑figure annual ad budgets while improving lead quality and pipeline velocity.
• Built and mentored a fully remote 7-person growth team; collectively managed up to $1M/month in ad spend.
• Led franchise B2B lead engine delivering 100+ qualified inquiries monthly for an international brand (Tucano Coffee).
• Built and led a 9‑specialist digital team from scratch and instituted profit‑focused operating cadences (VivaKi Digital Lab).
• Drove cross‑functional launches and lifecycle programs across paid, content, email, and sales enablement for SaaS and ERP products.
• Implemented marketing analytics stack and tracking governance (GA4, GTM, Looker Studio, ad platform pixels, UTM standards) to enable CAC/LTV visibility.

CORE STRENGTHS

• GTM & positioning for B2B tech / SaaS
• Full‑funnel demand generation
• Paid media leadership: Google, LinkedIn, Meta, Bing
• Revenue operations, CRM, lead lifecycle & SLAs
• Analytics, attribution, and marketing mix optimization
• Forecasting, budgeting, and CFO‑grade reporting
• Conversion rate optimization and landing experiences
• Team leadership, hiring, and vendor/agency management

EXPERIENCE

2020 - Current
Founder & CEO
MarketinGO - Chisinau, Moldova (Remote)

• Founded and ran the agency as CEO; acted as fractional CMO for B2B tech/SaaS clients and owned GTM, paid media, and pipeline delivery across Google/LinkedIn/Meta/Bing.
• Delivered end‑to‑end funnel: ICP and messaging, offer design, landing/CRO, tracking, and revenue reporting; partnered tightly with sales leadership.
• Standardized audit and experimentation frameworks to identify waste, reallocate spend, and compound wins via creative testing and offer iteration.
• Built case study and testimonial workflows; instituted OKRs and weekly revenue reviews.
• Built and mentored a 7-person growth team; collectively managed up to $1M/month in ad spend.

2021 - 2025
Co‑Founder & Fractional CMO
SubscriptionForce.com - Bucharest, Romania (Remote)

• Bootstrapped marketing to 1,500+ monthly paying customers within three years.
• Led GTM and demand generation: positioning, pricing, paid acquisition, content, and partner ecosystem development.
• Established analytics, trials→paid conversion tracking, and customer lifecycle programs to improve activation and retention.

2018 - 2020
Fractional CMO
Esempla Systems; BTS PRO | Contract - Chisinau, Moldova

• Led brand repositioning and GTM narrative; clarified ICPs, value props, and offers.
• Built demand generation foundations: Google/LinkedIn ads, landing pages/CRO, email nurture, and website improvements.
• Implemented tracking and reporting: GTM/GA, CRM lifecycle (MQL→SQL), and Looker Studio dashboards for CAC/LTV visibility.
• Introduced Marketing–Sales SLAs and pipeline review cadence; mentored internal marketers and defined vendor scopes.

2016 - 2018
Chief Marketing Officer
Tucano Coffee - Chisinau, Moldova

• Led the marketing organization (brand, growth, product marketing, CRM, digital); created the multi‑year brand and growth roadmap.
• Built franchise B2B lead funnel delivering 100+ qualified leads monthly via SEO/SEM, paid social, content, and email nurture.
• Developed the global marketing manual and enablement kit; launched international campaigns with central creative and paid media orchestration.

2014 - 2016
Digital Leadership Roles
Publicis Groupe - Chisinau, Moldova

• CEO, Digital Lab/Vivaki (2016): Owned P&L, forecasting, and team development; oversaw performance across major accounts (Samsung, Coca‑Cola, Nestlé, Mondelez, etc.).
• Managing Director, Digital Lab/Vivaki (2015–2016): Ran operations, client service, and strategic programs; hired and led a 9‑specialist team.
• Digital Strategy Manager, Digital Lab/Vivaki (2014–2015): Planned and executed omnichannel digital campaigns, measurement, and optimization.

2009 - 2014
Internet & Digital Media Specialist
Moldcell (Telia Company) - Chisinau, Moldova

• Owned web and social channels, media planning/buying, and analytics; championed data‑driven marketing and CX improvements.
• TeliaSonera HQ project (2013, Stockholm): designed a measurement framework to benchmark social media ROI across channels; delivered implementation playbook and ROI calculator.

2008 - 2009
Web Master
Popshore - Chisinau, Moldova

• Early career: SEM/SEO and web management for international clients.

EDUCATION

2010
Master of Science, Data Management, Computer Science, Academy of Economic Studies of Moldova - Chisinau, Moldova

2008
Bachelor of Science, Cybernetics, Economics And Computer Science, Academy of Economic Studies of Moldova - Chisinau, Moldova

ADDITIONAL INFO

LANGUAGES

• English: Bilingual or Proficient (C2)
• Romanian: Bilingual or Proficient (C2)
• Russian: Bilingual or Proficient (C2)

TOOLS & PLATFORMS

Custom GPTs, Google Ads, LinkedIn Ads, Meta Ads, Bing Ads; GA4, GTM, Looker Studio; ClickUp; Pipedrive; Zapier; WordPress; Landing page/CRO tooling; A/B testing; Excel/Sheets for financial and funnel modeling.