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Experience

AUG 2025 - SEP 2024
Relaxe l Chișinău, Moldova
Marketing Specialist
Develop and implement digital marketing strategies for Facebook, Instagram, and TikTok. Manage content calendars aligned with brand goals and seasonal campaigns. Design visuals for digital and print, including banners, catalogs, and website materials. Collaborate with showroom, sales teams, and influencers on product launches and promotions. Analyze audience behavior and campaign performance to optimize content. Lead creative direction for short-form social media videos.

Present - FEB 2024
Freelancer

Education

2020 - 2019
Fashion Design
Politecnico di Milano, Italy (ERASMUS)
Digital Brand Manager

2020 - 2017
Develop and implement online strategies to strengthen brand presence and visibility. Manage social media accounts (Facebook, Instagram, TikTok), create engaging and visually appealing content, and oversee paid and organic digital campaigns. Monitor and analyze performance metrics to refine strategies, improve engagement, and maximize ROI. Ensure consistent brand messaging across all digital platforms, contributing to increased awareness, audience growth, and customer interaction.

IADE University, Lisboa, Portugal

AUG 2024 - MAR 2023
Teleperformance l Greece
Design

2017 - 2014
Visual Arts
High School, Quarteira, Portugal

Skills

Content Specialist
Review, analyze, and moderate user-generated content for Facebook standards. Handle customer inquiries, resolve issues, and ensure satisfaction in Apple Project. Collaborate, follow policies, and maintain professionalism. Guide and mentor new team members for skill development.

MAR 2023 - NOV 2021
Scotch & Soda l Milano, Italy
Style Adviser / Assistant Store Manager
Supervise store operations, assist the manager, and handle cashier duties. Provide excellent customer service, stay updated on product trends, manage stock, and meet sales targets effectively.

SET 2021 - MAR 2021
Teleperformance l Portugal
Content Specialist
Conduct content reviews for Pinterest merchants, demonstrating a thorough grasp of the platform’s requirements, and diligently report any policy violations or errors encountered.

Canva
Capcut
Labs, MecLabs.ai,
AI Eleven
Chat GPT
Meta Business Suite
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Microsoft Office
Wordpress Elementor

Languages

Portuguese
Romanian
English
Italian
Spanish

Experience

Volunteer Work

OCT 2021 - DEC 2020
Vieru Swimwear l Portugal
Owner and Founder
During my final year of high school, I engaged in volunteer work, an experience I cherish as one of the most rewarding in my life. Following trends. Handle inventory, presentation, packaging, social media, and E-commerce. Analyze metrics for content improvement.

MAR 2023 - JUL 2021
Maîson Odd l Portugal
Fashion Designer - Freelance
Create sketches and illustrations in line with Maîson Odd’s aesthetic for men’s and women’s categories. Research materials and trends for informed choices on colors and materials. Meet design calendar deadlines and take full responsibility for materials, sketches, prints, trims, and hardware in product development.

My role primarily involved providing assistance to children aged 8 to 13. I aided them in their homework, test preparation, and academic improvement. In addition to academic support, I also engaged in meaningful conversations with them, offering guidance to address challenges they faced both at home and in school.

2015 - 2017
High School Students Association l Portugal
During my 11th and 12th grade, I actively participated in the Student Association, which was a pivotal experience. In the first year of my tenure, I held the position of President of the Arts Department. This role entrusted me with responsibilities such as decorating events, curating the artistic ambiance in the school, and orchestrating various functions. In the second year, I had the honor of serving as President of the Students Association itself, affording me the opportunity to organize numerous events and foster a closer connection with my fellow students. Some notable initiatives during my tenure included organizing the Prom and planning the Finalists trip to Spain. I also introduced the “Akredita em Ti” volunteer project to raise awareness among students. To spread love and camaraderie, I created a Valentine’s Day box for students to exchange heartfelt messages. Additionally, I initiated a book collection drive, giving a new lease of life to old textbooks from previous years by placing them in the hands of those who couldn’t afford to purchase new ones.

Manage brand operations, including orders, finances, and supplies. Design custom swimwear patterns. Curate unique collections.