DIGITAL MARKETING

As a top-notch digital marketing professional with a proven track record of success, I bring a wealth of knowledge and expertise to any team. Taking hold of any tasks and work-related issues with a true dedication approach proves my passion for continuous learning and personal growth. Accordingly, I have demonstrated to the previous management that I can work under pressure and can handle to manage time effectively. Throughout my experience, I demonstrated that I am endowed with strategic thinking thus being capable of analyzing data and using insights to inform decision-making and drive real growth.

Expertise

• Facebook Ads
• Google Ads
• Google Analytics
• Project Management & Data Analysis

Experience

OptimaOne | Remote

Media Buyer (Ads Manager)
May 2024 - Present

• Ads Budget Management: Efficiently managed campaign budgets, allocating resources to maximize impact and ROAS while adhering to financial constraints.
• Implementing A/B Testing strategies to evaluate the effectiveness of different ad creatives & approaches, main goal remaining driving continuous improvement.
• Leveraged advanced advertising technologies and tools like ads platforms and marketing automation platforms to enhance campaign performance.

Vatimedia SRL | Remote

PPC Google Ads Manager
2023

• Campaigns setup & performance analysis tracking for the Agency Clients.
• Bulk campaign creation and editing via Google Editor.
• Market research for identifying keywords proposals matching client needs.
• Drafting RSA proposals which were sent to clients upon approval.
• Analyzing campaign performance and providing recommendations to improve ROI.
• Update and improve continuously the negative keyword list.
• Checking if we are over or sub-bidding compare to the main competitors.

Design Letters A/S | Copenhagen

Digital Marketing Manager
2021-2022

• Responsible for paid-media channels and preparing fundamentals for switching the paid online marketing activities entirely to in-house operations.
• Driving targeted traffic to e-commerce website via Facebook & Google Ads.
• Weekly reports of the performance across all paid channels.
• Increased immediately ROAS of the Facebook Ads channel by 35% in the first 3 months.
• Pro-actively collaborating with the marketing team members we achieved an increase in revenue by 70% in Q4 compared to the previous year range.

GiG (Gaming Innovation Group) A/S | Copenhagen

Performance Marketing Manager (Project-Based)
2021

• Ads account management on Google Ads.
• Custom Tracking solutions set-up & data breakdown.
• Analyze Performance marketing results via Tracking Tools (Keitaro).
• Scale-up profitable campaigns.
• Optimizing currently running campaigns to obtain a higher ROAS.
• Deliver end-to-end solutions for re-designing SEM campaigns.

IDENTI SRL | Moldova

Performance Marketing Manager
2020-2021

• Making part of the media buying team was responsible for the traffic optimization & monetization on Facebook Ads and Google Ads (PPC).
• A/B Split Testing of the Creatives & Ad Copies variations.
• Collaborate with internal teams by suggesting good practices, ideas, and proposals that improve the Landing Pages Optimization.
• Cross-team work and brainstorming on the solutions for the challenging issues and problems.

Garia A/S | Copenhagen

Digital Marketing Intern
2018

• Drive digital presence and online marketing growth through paid web promotions, social media campaigns, email marketing, and pay-per-click advertising.
• Measure paid campaigns' effectiveness by tracking and monitoring key performance indicators.
• Hands-on managing Paid Search (SEM) campaign strategy, ad copy development, campaign execution, and tracking results.
• Use data-driven insights as well as A/B testing to optimize digital content and offers to maximize the ROI of the paid advertising campaigns.

EmcQuillan | UK

Marketing Manager & Co-Founder
2016 - 2018

• Hands-on role in the overall Online Marketing strategy, to drive traffic to the eCom website via Paid Search (SEM), Paid Social Ads.
• Providing win-win solutions for campaign performance optimization.
• Track and report on PPC campaign performance and analyze obtained data.
• Reaching a limit of £1,100 in sales per day in January 2017.
• Implementing Conversion Rate-Optimization (CRO) for product pages increased the sales conversion rate by 9%.

Education

• BA in International Sales & Marketing Management, VIA University College, 2016-2020
• AP Degree in Marketing & Management, VIA University College, 2016-2018

Languages

• Romanian
• English
• Russian

Certificates

• Marketing in Digital World | University of Illinois Urbana, Feb - Apr 2019
• Growth Strategies | University of Pennsylvania, May - Aug 2020