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Professional Experience

Nestle “Moldova” – Manager of Food Business
July 2023 – Present

• Responsible for the whole Nestle Food business in Moldova.
• Increased value sales by +11% YoY, the fastest growth rate in Southern Eastern European cluster.
• Created from scratch country portfolio strategy with clearly defined key focuses, optimized media investments, implemented top line trade marketing activations, and created the global innovations roadmap.

Bayer “France” - Senior Innovation Manager
Mar 2022 — May 2023

• Lead, develop and implement the innovation strategy for all Bayer France brands.
• Developed from scratch the long-term innovation strategy on biggest brands, with 8 new product launches approved.
• Segmented category consumers in demand spaces, quantified the demand spaces in terms of size.
• Analyzed consumer demand spaces in terms of emotional insights and functional needs.
• Created more than 50 product concepts, tested them with consumers, resulting in 8 new products approved for launch.
• Managed the physical creation of products, including search for external factories and suppliers.
• Rolled out 3 new products in the sleep & stress category globally.

Bayer “Moscow” – Marketing Manager
May 2020 — Mar. 2022

• Managed 3 Theraflex local brands and Berocca, Calcemin brands.
• Filmed 3 new TV commercials for Theraflex brands, resulting in significant sales growth.
• Managed an integrated ad campaign with local online retailer “Ozon”, increasing online sales significantly.
• Used big data to target and deliver tailored messages to competitors' buyers.
• Managed advertising to Health Care Professionals and Pharmacists through various channels.
• Created digital activation programs and plans on key digital platforms.

Bayer “Moscow” - Junior Marketing Manager
Sep. 2017 — May 2020

• Interim CIS cluster Lead, supporting CIS countries.
• Achieved growth of value market share for Theraflex Cream.
• Launched 3 new SKUs in January 2019.

Bayer “Moscow” - CIS Marketing Interactions Manager
Feb. 2016 — Sep. 2017

• Created a new business model for Bayer in CIS cluster, saving significant costs and achieving sales growth.
• Managed the CIS cluster and countries, including budget management and marketing management.

Bayer “Moscow” - Lawyer
Dec. 2015 — Feb. 2016

• Legal structuring and creation of Bayer CIS marketing HUB.
• Developed the legal rights transfer model for the cluster.

PwC (PricewaterhouseCoopers) “Moscow”- International Tax Consultant
Dec. 2014 — July 2015

• Tax consulting in the field of transfer pricing, international tax law, and local tax law.

Education

• 2015: Master’s degree in Law (Financial, Tax and Customs Law) // National Research University 'Higher School of Economics'
• 2013: Bachelor degree in Marketing // TUM

Languages

• English - Fluent
• French – A2
• Romanian - Native
• Russian – Native

Key Skills

• Country management, cluster management
• Marketing management, brand management
• Innovations management, product launches
• Tableau
• Microsoft 365
• Agile Scrum

Awards and Achievements

• 2021: Award for Best E-commerce activation in Bayer worldwide.
• 2020: IQVIA award for Theraflex Caps and Theraflex Cream.
• 2018: Interim CIS cluster Manager, managing 11 countries and 20 local managers.
• 2017: Received Bayer highest internal award for new business model development.
• 2016: Creation of Bayer centralized CIS Marketing HUB.
• 2014: 7 scientific publications in international tax law.
• 2013: Winner of the National Research University “HSE” competition.
• 2012: Graduated from the School of Young Political Leaders.
• 2011: Participated in Regional Conference on democracy promotion.
• 2009: Participated in European Union Eastern Partnership International Conference.