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Chief Digital Officer- Medpark

Digital transformation specialist with experience at LVMH and Dior. Skilled in data analytics, CRM, and leading cross-functional digital projects. Passionate about tech-driven innovation and improving user experience.

Work Experience

Christian Dior Couture
E Business Analyst

• Managed Europe e-commerce performance: KPI tracking, executive reporting, and ad hoc analyses (markets, products, customer segments).
• Developed and enhanced analytical tools (Power BI, Excel) tailored to regional and local needs.
• Contributed to commercial planning, adjusted business KPIs.
• Provided support to local teams (training, guidance, deep-dive analyses).
• Continuously optimized site performance (on-site search, stock levels, catalog) in collaboration with Supply Chain and product teams.

LVMH
Business Analyst CRM

• Benchmarking: Worked on GROUP strategic benchmarks involving +50 Maisons.
• Led the production of a Communication Channels’ KPIs Benchmark aiming to provide insights on strategic channels per market, per division for 2023.
• Contributed to a Revenue Attribution Benchmark – KPIs definition, structured survey & analysis template, aiming to improve customer engagement, accelerate data usage, improve the monitoring and the measurement.
• Performance Measurement: Contributed to Test & Measurement Playbook at Group level, providing Maisons with LVMH best practices in terms of results monitoring and measurement of the use cases’ incremental value.
• Prepared the relevant procedures and documentation.
• Produced a Group-level document centralizing all Maisons strategic KPIs.
• Implemented a standardized framework to compute for all existing use cases the business value forecast.
• Built a C-Level-dedicated dashboard providing Maisons adoption of use cases.

RALPH LAUREN
Reference Cashier & Sales Consultant

• Ensured secure handling of customer data and compliance with internal policies.
• Trained and onboarded new members on transactions and procedures fulfilment.
• Fulfilled transactions, procedures, tax refunds, tax exempt transactions, and cash deposits.
• Managed cash reconciliations, bank deposits, bank transfers and pay by links.

Education

COURSERA
Certification in progress

ALBERT SCHOOL
2023 - 2024
MSc Data for Marketing
Main Courses: AI for CRM (Product Recommendation, Churn retention, Segmentation), Cross Selling, Data Driven Marketing, Machine Learning, Dataviz, GDPR.

DATASCIENTEST & IPAG BUSINESS SCHOOL
2021 - 2023
MSc Digital Marketing and Data Analysis
Main Courses: Coding, Data Analysis, Data Visualisation, Project Management initiation.

LUCIAN BLAGA UNIVERSITY OF SIBIU
2014- 2016
Master’s degree, Theory and Practice of Translation
French - Romanian

Tools & Skills

Program languages: Python, SQL
Tools: Excel, Salesforce, Google Analytics, PowerBI, Qlik

Language Proficiency

• French - Fluent
• English - Fluent
• Romanian - Native
• Russian - Intermediary