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PROFILE

Experienced Marketing Manager with 6+ years across IT, events, FMCG, retail, B2B, and marketing services. Specialized in digital marketing, brand launches, and market research. Led or contributed to 30+ product launches.

Languages: Russian (native), English (B2), Romanian (B2).

MY BRAND STRATEGY FLOW

1. Audit current performance: analytics, SMM, brand identity, past campaigns, and existing research (CJM, Brand Health Tracking, etc.)
2. Align with team and contractors: roles, tasks, sales feedback, typical objections, and competitor positioning
3. Clarify business goals and structure them into a clear goal ladder focused on profit drivers
4. Map out the product ladder: core offers, upsells, low-ticket and free content
5. Build communication strategy, hypotheses, and test plans based on customer pains and insights
6. Set up agile workflow: cycles, timelines, roles, and knowledge base for tracking and coordination

CAREER HISTORY

• FREELANCE. (3 months)

  • CMO, Meditation Steps Germany & Sweden Feb 2025 - Apr 2025
  • Uncovered a Customer Journey Map that differed from internal expectations, with decisions taking 3 months to several years.
  • Developed communication strategy, brand platform, and SMM plan
  • Built team structure and hired key roles: digital, sales, and web specialists
  • Launched ads, tested hypotheses, implemented CRM, and managed execution

• FULL-TIME (1 yr 9 months)

  • APPLE Regional Marketing Manager, ASBIS GROUP Apr 2023 - Jan 2025
  • Led central and partner marketing for ASBIS Moldova, focusing on Apple promotions
  • Surpassed sales targets by 161% in the first year
  • Launched 9 new Apple products in the local market
  • Reduced ad launch costs by up to 50% via direct buying and strategy optimization
  • Successfully launched 10+ channels in one day for a new product rollout

• ONE-TIME PROJECT. (6.5 months)

  • Brand Strategist, Kvint - Distillery and Winery Oct 2022 - Apr 2023
  • Identified growth and brand positioning opportunities through in-depth market research
  • Developed a comprehensive brand strategy for a top 3 wine and divin factory in Moldova, as well as for divin.
  • Created communication and product strategies that differentiated the brand and resonated with the target audience, based on insights and market analysis

• FREELANCE. (1 yr 10 months)

  • Consulting / Media Buying / Website Dev / CRM Jan 2021 - Oct 2022
  • Consulted clients on media buying strategies to optimize budgets and boost ROI
  • Launched 15+ websites with CRM integration, enhancing UX and conversion rates
  • Advised on CRM setup and optimization to streamline sales and data management
  • Created custom marketing strategies and media plans aligned with client KPIs
  • Managed ad campaigns (Google, Facebook, etc.) with high conversion efficiency
  • Audited digital strategies, delivering actionable improvements and better results

• FULL-TIME (2 yrs 2 months)

  • Big Idea - Marketing Agency. Nov 2019 - Nov 2021

  • Team lead

  • Led daily operations and guided a multidisciplinary team to deliver marketing campaigns on time

  • Managed timelines, budgets, and resources to ensure efficient delivery

  • Mentored team members, fostering a collaborative and innovative environment

  • Analyzed performance data and provided insights to boost future campaign results

  • Project Manager

  • Delivered 5+ simultaneous projects (SMM, web dev, design, traffic) across different industries

  • Coordinated cross-functional teams to meet deadlines and quality standards

  • Aligned project outcomes with client goals, improving satisfaction and retention

EDUCATION & TRAINING

• Shark of the Marketing Business 2025
  • Akula.bz
• Brand Father 2022
  • Fedoriv
• Brand Strategy 2021
  • SKVOT
• Media Buyer META 2021
  • Targetorium
• Master’s Degree in Marketing and Management 2021
  • University of European Studies of Moldova (USEM)
• Bachelor of Sociology 2019
  • TSU T. G. Shevchenko.