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PRODUCT MANAGER

B2B SaaS - eCommerce & DTC - AI/ML Products - Travel Technology - Influencer Marketing - Partnership Programs - Referral Programs

Location:

Cluj-Napoca, Romania

Languages:

Romanian (Native), English (C2), Russian (Fluent)

Profile

Dynamic product manager blending a law background with 10 years of expertise in PR, marketing, and digital innovation. Known for driving end-to-end product success, from streamlining workflows with automation to launching products and features. Thrives on crafting user-centric solutions, leading cross-functional teams, and turning bold ideas into impactful realities.

Education

2015 - 2019
Babes Bolyai University
Bachelor of Law

Job Experience (part 1/2)

2025 - Present
Product Manager Road Dawg

• Led full product lifecycle for AI-powered travel startup from concept to launch, serving as first product employee
• Defined product strategy and roadmap for generative AI travel planning application, translating market research and user needs into product requirements
• Conducted competitive analysis of travel tech landscape to identify market positioning and differentiation opportunities
• Collaborated with engineering team to write technical specifications

2023 - 2025 June
Product Manager Grantify

• Managed 3 parallel product streams: ML-powered Grants Finder recommendation system, B2B Partnerships & Perks Program, and Referral Programs
• Led development of AI/ML recommendation engine for grant matching, creating product specifications and collaborating with data science team on algorithm optimization
• Achieved 100% workflow automation using Zapier integrations, reducing manual operations and enabling team to focus on strategic initiatives
• Managed product analytics using Mixpanel and Tableau to track user behavior, retention metrics, and feature adoption
• Drove product-led growth initiatives including Referral Program launch, resulting in 2% increase in qualified leads
• Scaled Partnerships Program from concept to product delivery, increasing user retention by 3.2% through strategic partner integrations
• Conducted competitive analysis and market research to inform product roadmap and feature prioritization

Job Experience (part 2/2)

2020-2023
Product Manager Ana Luisa

• Managed 2 product lines simultaneously: eCommerce platform and influencer CRM, coordinating across engineering, marketing, and operations teams
• Built influencer CRM from ground up, scaling partnership network from 300 to 2,500+ influencers across 4 quarters
• Drove 10% YoY eCommerce revenue growth through systematic A/B testing and UX optimization using GA4 dashboards for analysis
• Implemented data-driven optimization strategies, collaborating with analytics team to identify conversion bottlenecks and opportunities
• Led cross-functional Agile teams, created user stories, participated in sprint planning and roadmap prioritization
• Conducted competitive analysis of DTC jewelry brands and influencer marketing platforms to inform product strategy
• Streamlined cross-functional workflows using Agile ceremonies

Core Competencies

• Product Management
• Product Strategy & Roadmapping
• Lifecycle Management (0-to-1 and Growth)
• Competitive Analysis
• Market Research
• User Research & Customer Interviews
• Cross-functional Team Leadership
• Stakeholder Management
• A/B Testing & Experimentation
• User Retention Optimization
• Growth Metrics & KPIs

Technical & Analytical

• Product Analytics: GA4, Mixpanel, Tableau
• Product Requirements Documents (PRDs)
• ML/AI Product Development
• Workflow Automation (Zapier)
• Data-Driven Decision Making
• Agile/Scrum Methodologies
• AWS Certified AI Practitioner

Tools & Platforms

• Design & Prototyping: Figma, Photoshop, Lovable, Claude
• Project Management: Jira, Confluence, Monday.com
• Automation: Zapier
• Analytics: Google Analytics 4, Mixpanel, Tableau

Achievements

• Co-founder and CEO of Europe's largest spoken word poetry festival (2023-present)
• Scaled ELSA Cluj-Napoca to 3rd-largest NGO in Romania as President, managing 600 members to deliver 60+ national/international events in 12 months
• Successfully managed multiple concurrent product lines, demonstrating ability to prioritize and execute across complex product portfolios
• AWS Certified AI Practitioner