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Introduction Experienced E-commerce & IT professional with over 20 years of hands-on leadership in the airline, travel, and fintech industries. Proven expertise in building digital platforms, managing commercial and technical teams, and delivering large-scale transformation initiatives.

Throughout my career, I’ve led the development of SaaS products, implemented airline booking engines and DCS systems, launched e-commerce and CRM platforms, and managed API architecture and integrations.

My focus lies in strategic architecture, cross-functional leadership, and building technology that scales business. I’m driven by efficiency, automation, and customer-centric digital innovation.

? Currently working on a proprietary SaaS platform designed to streamline enterprise operations.

Core Competencies

• Airline & TravelTech Systems (DCS, CRM, GDS, FFP)
• SaaS Architecture & Development
• Revenue Management & Route Planning
• E-commerce Strategy & Online Sales
• Project & Product Management
• Digital Transformation & Automation
• API Integration & Back-end Infrastructure
• Team Building & Agile Leadership
• UX Design Principles for Booking Systems

Higher Education

• Dnipropetrovs’kyi State University of Internal Affairs
  Bachelor's degree (specialist), Law
  2007 – 2009, Dnipro (Ukraine)

• Dnipropetrovs’kyi National University
  Master of Science (M.S.), Finance, General
  2002 – 2007, Dnipro (Ukraine)

Certificates

• Project management Specialization, Google, remote
• Amadeus E-retail v.15.0, Amadeus S.A.S, Nice (France)
• Amadeus Altea, Aerosvit Ukrainian Airlines, Kyiv (Ukraine)
• iPort DCS, iPort advanced user, Amsterdam (Netherland)

Professional Experience

CCO of Passenger Operations
Airline Geosky, TM Georgian Wings, Georgia
Aug 2022 – Mar 2024

• Led the end-to-end launch of the airline’s regular passenger operations — from market entry strategy to the execution of the first scheduled flights
• Conducted in-depth market research and route feasibility analysis, resulting in the successful introduction of new international and domestic routes
• Directed brand development and go-to-market strategy, establishing Georgian Wings’ positioning in a competitive landscape
• Oversaw the implementation of commercial and operational IT infrastructure, including PSS, DCS, RMS, CRM, and business intelligence tools
• Designed and implemented internal business processes for commercial, customer service, and ground operations teams
• Managed financial planning and budgeting for the commercial division, ensuring alignment with corporate and operational objectives
• Structured and negotiated aircraft lease agreements to secure fleet capacity and optimize operational efficiency
• Launched ecommerce products and optimized digital sales channels to boost direct-to-consumer revenue
• Established and refined revenue management systems and tools to improve pricing strategy and overall profitability
• Led strategic marketing and public relations campaigns to enhance brand awareness and drive passenger demand
• Built and managed cross-functional teams across sales, marketing, digital, call center, and product functions
• Initiated customer experience programs that improved passenger satisfaction and long-term loyalty
• Cultivated and managed partnerships with key local and international stakeholders, including service providers
• Ensured full compliance with aviation regulatory requirements and operational safety standards

CEO, Co-owner
Smartpoint LLC, Ukraine
May 2019 – Present

• Defined and executed company vision and strategic roadmap, ensuring sustainable growth and market relevance
• Built and scaled a strong, cross-functional in-house team (developers, designers, marketers, analysts), creating a collaborative and innovation-driven environment
• Formed and managed the digital marketing department, integrating SEO, performance marketing, content production, and analytics to deliver measurable ROI
• Implemented agile project delivery and transparent KPI-based team performance tracking
• Led discovery, design, development, and launch of custom web and mobile products tailored to business needs

Chief Expert of Development E-commerce and IT Solutions
Windrose Airline, Ukraine
October 2018 – Present

• Developed and implemented a comprehensive digital and e-commerce strategy, focused on direct and indirect sales growth
• Formed the vision and roadmap for commercial IT architecture and digital product evolution
• Designed and implemented a new airline reservation system tailored to the company’s hybrid business model
• Led the design and rollout of a new online check-in system to improve digital passenger experience
• Reengineered interaction with tour operators through technical integration and process automation
• Rebuilt systems for sales of ancillary and add-on services (baggage, seats, insurance, etc.), improving conversion and yield
• Established strong cooperation with travel agents and OTA partners, including API integration and inventory control
• Integrated CRM, automation, and business intelligence tools to support B2C/B2B sales teams and improve customer segmentation
• Supported the contact center with digital tools, scripts, and process integration to improve quality and efficiency
• Implemented marketing automation tools and data-driven promotional workflows
• Continuously researched trends in airline and travel tech to adopt best practices and modern approaches
• Represented the company in global exhibitions and B2B industry events to build commercial partnerships
• Led cross-functional collaboration across commercial, IT, sales, support, and marketing departments

Chief Sales Officer of Regular Flights Sales
Windrose Airline, Ukraine
October 2017 – October 2018

• Successfully launched scheduled (regular) flight operations, overseeing all commercial aspects from planning to first flights
• Built and co-led a dedicated commercial team for scheduled operations, including sales, marketing, digital, and revenue management units
• Developed and implemented the eCommerce sales channel for regular flights, ensuring high share of direct digital sales
• Defined and executed sales strategy for scheduled routes, targeting both domestic and international markets
• Oversaw revenue planning, forecasting, and pricing strategies in cooperation with the revenue management team
• Managed key distribution partnerships (GDS, OTA, consolidators, TMCs) and initiated direct corporate sales programs
• Integrated CRM and sales automation tools to streamline B2B and B2C sales processes
• Ensured cross-functional collaboration between sales, network planning, marketing, and customer service
• Represented the airline in commercial negotiations, trade fairs, and strategic partnership discussions
• Actively participated in planning and execution of marketing campaigns to support scheduled flight sales and brand visibility

Deputy Chief Commercial Officer
Dniproavia Ukrainian Airways, Ukraine
February 2017 – October 2017

• Led the development of new international and domestic routes, including market analysis, regulatory negotiations, and implementation planning
• Designed and implemented optimized fare strategies to improve yield and competitiveness
• Defined and executed long-term business development and commercial growth strategy
• Oversaw end-to-end planning and execution of marketing and promotional activities to increase brand recognition and passenger volumes
• Managed contract negotiations and onboarding of new agency and corporate clients, strengthening the company’s partner network
• Prepared business cases, conducted competitor benchmarking, and supported executive decision-making
• Directed a cross-functional commercial team — including sales, marketing, pricing, network planning, and customer support — ensuring coordinated execution of strategy and operational plans
• Worked closely with finance, operations, IT, and legal departments to deliver aligned results across departments
• Contributed to the integration of IT and revenue management tools for commercial performance tracking and forecasting (MIDT, DDS)

Deputy Director of IT and E-commerce Solutions, Co-owner
Santa Group LLC, Ukraine
February 2013 – December 2020

• Developed and deployed customized loyalty program solutions, including point accumulation mechanics, tiered rewards, and CRM integrations to increase customer retention and repeat purchases
• Led the end-to-end development of e-commerce platforms and marketing campaign tools for tour operators
• Delivered tailored e-commerce solutions for regional airports
• Created omnichannel strategies combining online, mobile, and offline touchpoints to provide seamless customer experiences
• Managed cross-functional product and development teams, coordinating between business stakeholders and technical leads
• Implemented analytics systems to monitor sales funnels, conversion rates, and campaign ROI
• Created and implemented e-commerce and marketing solutions for private medical clinics and dental practices, including patient portals, and marketing funnels for client acquisition

E-commerce Chief Technical Officer (CTO)
Dniproavia Ukrainian Airways, Ukraine
February 2013 – October 2017

• Fully restored and scaled online ticket sales after a system shutdown — achieved 80/20 online-to-offline sales ratio within 4 months, regaining pre-suspend volume
• Reengineered the airline’s e-commerce and booking infrastructure: streamlined the integration with GDS and SITA systems, implemented dynamic pricing, and improved UX across platforms
• Designed and implemented a full-featured online check-in system integrated with DCS and SITA Web Services
• Launched and managed a Frequent Flyer Program (FFP), including technical backend, user portals, CRM integration, and loyalty logic
• Developed and deployed an internal CRM system tailored for contact center operations and customer service management
• Automated internal workflows, including ticket processing, refund approvals, client case tracking, and reporting
• Built a modular analytics platform to support sales, marketing, and operations with data-driven insights
• Led the support of all major PR and marketing campaigns, including campaign landing pages, conversion tracking, and cross-channel attribution
• Coordinated cross-department collaboration across marketing, revenue management, and IT; managed internal and outsourced teams across product, dev, QA, and support

E-commerce Chief Technical Officer
Aerosvit Airlines, Ukraine
May 2011 – February 2013

• Re-engineered the airline’s e-commerce platform to improve performance, stability, and maintainability
• Integrated multiple international payment gateways (including PayPal), enabling global online transactions
• Designed and implemented a custom CRM system tailored for internal operations and contact center needs, significantly improving response times, case tracking, and client satisfaction
• Developed solutions for the contact center to unify customer interactions across channels and provide operators with full context and booking history
• Optimized the platform’s UX and booking flows, resulting in a measurable increase in conversions and online ticket sales
• Introduced data-driven decision-making through analytics dashboards and user behavior tracking
• Led Agile cross-functional teams responsible for frontend, backend, and database development
• Acted as key liaison between business stakeholders, IT teams, and external vendors
• Ensured continuous support and updates of critical systems including booking, payment, and content platforms

E-commerce Specialist
Dniproavia Ukrainian Airways, Ukraine
August 2010 – May 2011

• Designed and launched a fully functional airline ticket booking system, increasing direct online sales
• Led the re-engineering of the existing e-commerce platform for enhanced performance and usability
• Coordinated with development teams to support and scale the platform, ensuring stability and uptime
• Integrated external APIs and payment gateways to support multiple sales channels
• Collaborated with marketing to plan and execute digital campaigns aimed at boosting ticket sales
• Analyzed customer behavior to optimize UX and increase conversion rates
• Maintained data consistency and accuracy through SQL-based reporting and maintenance routines
• Developed solutions for the contact center to unify customer interactions across channels and provide operators with full context and booking history

CEO
Raketa.ua, Ukraine
September 2009 – August 2010

• Launched Raketa.ua as a full-cycle e-commerce platform
• Designed and implemented core digital services for vendors and customers
• Led the onboarding of merchants and partners to scale supply and market reach
• Built and managed cross-functional teams across product, engineering, and marketing
• Oversaw financial modeling, vendor acquisition strategy, and platform monetization
• Managed operational support, performance metrics, and continuous platform optimization

Leading Specialist of the Development of Payment Technologies
PrivatBank, Ukraine
March 2005 – September 2009

• Developed internal and external banking services and secure payment platforms
• Led presentations and technical seminars on new payment tech
• Led research projects to launch fintech startups, driving innovation in the financial sector
• Enhanced risk management protocols, significantly reducing operational risks and improving compliance.
• Collaborated with Visa and MasterCard to drive the adoption of modern payment technologies across Ukraine and international markets.

Languages:

• English - advanced
• Ukrainian - native
• Russian - fluent

Skills:

• Strategic & Business Skills