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In-House Experience

Business Plane Group – B2B Marketing Strategist and Manager
August 2025 – Present

• Work on company B2B project.
• Competitors research.
• Budget planning.
• Performance reports using LinkedIn analytics.
• Work with the operational & marketing team.
• Creating prompts for generating texts.
• Task assignment for the designer and SMM.
• Creating a comprehensive SMM work plan.
• Setting up analytics systems.
• Technical marketing.
• Setting up custom data tracking in Google Tag Manager.
• Prototyping for website layout design.
• Managed and optimized performance marketing campaigns in Google Ads (Search, Display), Meta to drive high ROAS and conversion rates.

NDA Project, Premium & Luxury Home Goods – E-commerce Marketing Strategist
September 2023 – July 2025

• Work on company B2C project.
• Competitors research.
• Search engine optimization: On-page & Off-page.
• Creating a comprehensive SEO, PPC work plan.
• Performance reports using web analytics.
• Work with the development team.
• Setting up analytics systems.
• Creating Technical Specifications for Writing Texts.
• Text generation.
• Technical marketing.
• Setting up custom data tracking in Google Tag Manager.
• Prototyping for website layout design.
• Managed and optimized performance marketing campaigns in Google Ads (Search, Display), Meta to drive high ROAS and conversion rates.

Urchin Systems – B2B SaaS Marketing Strategist
September 2022 – August 2023

• Competitive Analysis.
• Conducted SEO, website design, LinkedIn marketing analysis of competitors and provided recommendations for improving copywriting, design and used the information to build a marketing strategy.
• Prototyping and Design Process Oversight.
• Developed website prototypes for a new brand transitioning from OCR to RPA solutions. Responsible for the design process for a new RPA SaaS brand.
• Content Marketing Strategy Management.
• Led the creation and implementation of a strategy to increase the visibility of OCR SaaS and RPA SaaS service pages and informational materials on OCR and RPA for the B2B market. Organized and coordinated all stages of the process, from technical specifications for copywriters to lead generation.
• On-Page SEO.
• Led Onpage SEO optimization, including keyword research, meta tags, content structure, internal linking, and page speed improvements to boost organic traffic and search engine rankings.
• Lead Generation Funnel Development and Implementation.
• Created and optimized a lead generation funnel to generate leads through LinkedIn ads. Developed technical specifications for content creation on the website within this funnel.
• Team Coordination.
• Coordinated the work of copywriters and designers in the development of a website for a new RPA SaaS brand.
• Collaboration with Design and Sales Team.
• Worked with a designer to create engaging advertising banners and collaborated with Sales Managers to optimize the lead generation funnel and improve targeting efficiency.
• Conversion Tracking.
• Set up conversion tracking through Google Tag Manager. Implemented and configured remarketing and analytics tracking.
• Data Collection and Analysis.
• Gathered and analyzed user behavior data using Google Analytics, Matomo, and Microsoft Clarity to support the marketing strategy.

Freelance Experience

NDA Project – SEO Specialist for E-commerce
Remote, July 2022 - August 2023

• Work on company B2C project.
• Competitors research.
• Search engine optimization: On-page.
• Creating a comprehensive SEO plan.
• Performance reports using web analytics.
• Work with the development team.
• Increased SEO traffic by 233% over 12 months for an eCommerce project, targeting the European market.
• Achieved company revenue growth from Google organic traffic of 190%, 60%, and 100% season-over-season compared to the same months of the previous year.

Trucking Project – SEO
Remote, September 2022 - July 2023

• Work on company B2C project.
• Competitors and keyword research.
• Creating technical tasks for designer.
• On-page SEO.
• Work with the designer and text author.
• Creating Technical Specifications for Writing Texts.

Individual entrepreneur Alexandr Nudnenko – Targetologist
Remote, March 2021 - September 2022

• Attracting students for an English teacher.
• Calculating unit economics based on customer data, CAC, CPA, LTV, ROI.
• Collaborating with a designer to create creatives for advertising campaigns.
• Setting up and managing advertising campaigns in Facebook Ads Manager for placement on Instagram.

Romstal – SEO
Sept 2020 - Feb 2021

• Training a company employee in On-page, Off-page Optimization, creating SEO tasks for web developers, Search Engine Reputation Management.

Individual entrepreneur Ursulyak Vladimir Anatolyevich – SEO
Remote, Dec 2019

• Technical audit of the site vsya-plitka.ru to improve indexing and ranking in search engines.

Indelit – SEO & WordPress Website Builder
Remote, 2017 – 2018

• On-page & Off-page optimization.
• Management of brand reputation online.
• Work with the development team.
• Delegating tasks to the editorial department and assistant.
• PPC & local campaigns in Yandex Maps.
• Performance reports using web analytics.

LEADS-TRADE – Affiliate Manager & SEO Manager
February 2017 – July 2018

• Managed SEO promotion for websites such as cashlot24.ru, creditkarm.ru and others.
• Performed on-page SEO optimization to enhance search engine rankings.
• Added credit and microfinance offers to websites, ensuring accurate and engaging content.
• Created and managed advertising campaigns in Yandex Direct to drive targeted traffic.
• Worked with the CPA network Leadia.org, optimizing performance and conversions.
• Created and managed Yandex Direct advertising campaigns for lead generation and traffic arbitrage.
• Analyzed the profitability of purchased traffic based on keyword performance.
• Worked with the CPA network Leadia.org, managing partnerships and traffic sources.
• Sourced and engaged with webmasters, bloggers, website owners, and media buyers to expand affiliate partnerships.
• Negotiated and closed deals, handling partner onboarding and agreement structuring.
• Optimized the affiliate program by monitoring payouts, offers, and conversion rates.
• Conducted performance analysis, traffic monitoring, and ROI/LTV evaluation.
• Provided partner support, assisting with integration, consultations, and improving collaboration terms.
• Managed advertising tools, including banners, links, and lead generation forms.