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Senior UX/UI Designer

4 shipped products 10K+ users $20M+ evaluation

Senior UX/UI Designer with 15+ years of experience building complex B2B SaaS products in regulated industries (healthcare, transportation/FMCSA, fintech). Proven track record taking 0-to-1 products from concept to market, including a $20M FMCSA-certified platform serving 10,000+ users. I bridge technical teams, business stakeholders, and end users through deep UX expertise and cross-functional leadership. I translate ambiguous problems into clear product visions that balance regulatory compliance with exceptional user experience.

Core Expertise:

• User Research & Customer Development
• User Experience Design
• User Interface Design
• Regulatory Compliance (FMCSA, HIPAA)
• Agile/Scrum
• Data-Driven Decision Making

Product & UX Design That Drives Growth

SKILLS

• Product Management
• Product Strategy & Vision
• Roadmap Planning & Prioritization
• User Research & Customer Development
• Requirements Gathering & Documentation
• Agile/Scrum Methodologies
• Data Analytics & A/B Testing
• Go-to-Market Strategy

Experience since 2003:

MedNote: Founder & Product Lead OCT 2025

• Leading product development for family + pet EMR application from concept through beta launch.

Product Strategy & Execution:

• Defined product vision and roadmap based on 30+ customer development interviews
• Prioritized feature development using RICE framework, focusing on MVP validation
• Established product metrics and success criteria for user acquisition and retention

Leadership & Collaboration:

• Managing development team and coordinating with marketing on GTM strategy
• Facilitating stakeholder alignment through clear communication and transparent roadmapping
• Building company culture of user-centricity and rapid iteration

Key Achievement: Validated product-market fit through systematic customer discovery, pivoting feature set based on user feedback to address real pain points in medical record management.

Route One Group (USA): Head of IT / Senior Product Manager SEP 2021-JAN 2024

• Led product strategy and execution for two flagship products serving 10,000+ truck drivers, managing cross-functional teams of designers, developers, and QA engineers.

Route One ELD FMCSA-Certified Logging Device

Product Leadership:

• Owned end-to-end product lifecycle from market research through production launch
• Conducted competitive analysis and user research with truck drivers to identify unmet needs
• Built comprehensive product requirements documentation and technical specifications
• Collaborated with legal/compliance teams to ensure FMCSA certification requirements

Team Leadership & Stakeholder Management:

• Led cross-functional team of 8 (designers, developers, QA) through Agile sprints
• Facilitated alignment between executive stakeholders, operations, and technical teams
• Mentored junior team members, fostering culture of user empathy and quality

Results:

• Successfully launched compliant product meeting all federal HOS regulations valued at $20M
• Achieved 95% user satisfaction score through iterative testing and feedback loops
• Reduced compliance violations for fleet customers by 40% through intuitive UX

RouteOne GO - Truck Navigation App

Product Innovation:

• Identified market opportunity for truck-specific navigation through driver interviews
• Defined product differentiation strategy leveraging AI-powered route optimization
• Built product roadmap balancing innovative features with technical feasibility

Cross-functional Collaboration:

• Partnered with AI/ML team to integrate route optimization algorithms
• Coordinated with community team to build driver review and alert features
• Worked closely with sales to align product capabilities with customer needs

Results:

• Launched innovative navigation solution addressing truck-specific constraints (height, weight, hazmat)
• Established community features that increased user engagement by 60%

Department Leadership:

• Scaled IT department processes to support growing product portfolio
• Implemented Agile practices and established product development standards
• Fostered collaborative culture emphasizing transparency and continuous improvement

EVA Global (UK): Product Designer (Product Management Focus) SEP 2019 SEP 2021

• Led product design and consulted strategy for blockchain-based ecosystem encompassing multiple interconnected products from healthcare to geolocation services for asset tracking.

Product Contributions:

• Designed user experiences across entire product ecosystem, ensuring consistency and seamless integration between products
• Conducted user research in emerging Web3/FinTech space to identify usability barriers across diverse user segments
• Translated complex blockchain concepts into intuitive interfaces for non-technical users
• Collaborated with product and engineering leads on feature prioritization and cross-product roadmap planning
• Balanced innovation with practical usability in rapidly evolving technology space
• Navigated complex technical constraints while maintaining coherent user journey across ecosystem

Key Achievement: Created unified design system and UX patterns that made complex blockchain operations accessible across multiple products, improving onboarding completion by 45% and reducing user confusion when switching between ecosystem applications.

Multiple SaaS Product Roles (Contract/Freelance) 2019-2021

• Delivered product design and strategy for B2B SaaS clients across industries:

Intelligent Contacts (USA) - Call Center Software | $2.6M revenue company

• Complete product redesign improving agent efficiency by 25%
• Collaborated closely with development team on technical constraints and solutions

Uni Micro AS (Norway) Warehouse Management System AUG 2020 - MAY 2021

• Designed wizard-based flows reducing configuration time by 50%
• Implemented iterative testing process using A/B testing and user feedback
• Created onboarding system improving feature adoption

Werba Chem (Austria) - Digital Product Strategy DEC 2019 - MAY 2021

• Led complete brand redesign and digital asset development
• Created interactive product presentations for trade shows

Earlier Career: Product & Web Designer 2003 - 2019

• Built foundation in user-centered design and product thinking through diverse projects:
  • Color IT Studio (USA): Mobile and web UX/UI for SMB clients
  • Freelance: B2B/B2C product design following Nielsen Norman Group principles
  • Design.md: Collaborative design projects at leading Moldovan agency
  • Air Moldova: Visual design and brand campaigns

LANGUAGES

• Russian Native
• English - Fluent
• Romanian Conversational