Social media specialist

The Social Media Expert will implement the company's as well as clients Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media Expert is a highly motivated individual with experience and a passion for designing and implementing the content strategy, creating relevant content, blogging, community participation and leadership.


Essential Duties:

• Manage Social Media marketing campaigns and day-to-day activities including:
• Curate relevant content to reach the company's ideal customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a Social way while cultivating leads and sales.
• Compile report for showing results (ROI).
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media Marketing.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.


Qualifications and Experience:

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills (English, Romanian and Russian)
• Team player with the confidence to take the lead and guide other employees when necessary.
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of Search and Social.
• Possesses functional knowledge and/or personal experience with WordPress.