SEO (Search Engine Optimization) Specialist

At Business-Class, we strive to become the number-one choice for all premium-class travelers. This mission can only be achieved by bringing the right people together, working hand-in-hand toward a shared purpose. We are dedicated to providing the best product, with a strong focus on customer service and satisfaction, building a loyal base of returning clients eager to book with us again and again.
As part of this vision, we are now looking for a talented SEO (Search Everywhere Optimisation) Specialist to help drive organic growth and strengthen our presence across search and emerging AI-driven channels.
Key Responsibilities:

Develop and execute SEO strategy to grow relevant organic traffic and drive conversions
Perform keyword research for transactional & informational queries
Manage and optimize site structure, internal linking, and on-page SEO
Drive Programmatic SEO by identifying scalable opportunities, planning and structuring dynamic SEO pages for long-tail search queries
Own AI-driven content creation & optimization by using AI tools (SurferSEO, ChatGPT, Gemini, Claude, etc.) to generate and optimize landing pages, articles, guides
Plan and manage link-building strategies: identify backlink opportunities, coordinate outreach, guest posting, partnerships, and PR efforts to acquire high-quality links that support SEO growth and authority
Monitor SEO performance (traffic, rankings, conversions) and deliver actionable insights using tools like Google Analytics, Search Console, SEMrush, or Ahrefs
Collaborate with marketing, product, and development teams to ensure SEO best practices are implemented across all channels and touchpoints
Stay current on Google algorithm updates, SEO trends, and AI-driven search, and improve visibility in AI-driven results (ChatGPT, Gemini, Perplexity, etc.)

Requirements:

3+ years SEO experience, ideally in a competitive vertical (travel, e-commerce)
Proven experience with technical SEO and SEO tools (Screaming Frog, SEMrush/Ahrefs, GSC, GA4, etc.)
Experience in Programmatic SEO - understanding of page templates, dynamic content, and scalable SEO approaches
Experience with AI content workflows - ability to use AI tools (SurferSEO, ChatGPT, Gemini, etc.) to support content creation and optimization at scale
Experience in planning and executing link-building strategies, including identifying backlink opportunities, coordinating outreach, guest posting, partnerships, and PR to acquire high-quality links
Comfortable writing and optimizing content directly when needed
Basic understanding of HTML/CSS and CMS platforms (WordPress or similar)
Strong written and verbal English communication skills
Experience in OTA / travel / ticketing SEO is a strong plus

Ready to shape the future of SEO with us?
Apply now and let’s talk!