DRTV Manager

Studio Moderna is the leading direct marketing company in Central and Eastern Europe. Established in 1992, Studio Moderna developed into a pan-regional organization with a unique infrastructure of in-house media-buying, call center, logistics, fulfillment and warehouse capabilities on the ground in each of its 22 Central and Eastern European Markets. With more than 200 hours of daily air-time on major TV stations in the region, Studio Moderna reaches more than 320 million people in its markets. Studio Moderna’s 3000+ well-trained and experienced call center representatives are fluent in 25 languages and handle over 50 million calls per year.

For more information, please visit: www.studio-moderna.com

Job Description & Requirements

1. Job Description
The DRTV Manager is responsible for:

for preparing & accomplishing of the DRTV local business plan.

for setting the yearly & monthly goals of DRTV sales.

for new product testing decision, approving the launch plans & performing the test according to approved launch plan.

close cooperation with local brand managers as well as local directors of other sales channel in order to find sinergies & maximize the profit of DRTV sales.

ordering of the goods for DRTV sales.

Finding new ideals on the sales improvements & usage of different sales techniques.

Finding new product combinations within the products’ portfolio in the country.

Preparing weekly reports on DRTV sales (sold data)

Tracking of the competition

Complaints tracking in the cooperation with Customer care department & cooperation with Call-center on daily basis – diagrams, offers, cross sell

Basic analysis of the DRTV sales & ability to understand the concept of media planning & post production.

Active involvement in the weekly meetings with Managing Director & representatives of the brands & sales channels.

All products decisions: premiums, usage of the joint stock

Leading the local DRTV marketing innovation process in order to generate new best practices, which can then be implemented system-wide which also counts for the sales solution &propositions.

Regulary communication with International DRTV department.

Candidate Requirements

Minimum Desired Requirements
A minimum 2-year background in marketing or sales
Basic understanding of direct marketing & the DRTV marketing industry
Computer skills
Strong disposition towards testing & analysis
Good written & spoken English, Romanian & Russian skills
At least basic sales presentation skills
Strong communicational skills & management skills
The ability to manage multiple DRTV brands (Kosmodisk, Dormeo, Top Shop) & work with multiple brand managers.
Strong dedication to work & work ethics.

Desired Skills & Experience

Desired & previous experiences in direct marketing, such as telemarketing or direct mail.
Good understanding of the local DRTV/advertising market, with already established contacts with the strongest local TV stations
Excellent sales presentation skills
Sales oriented person with ability to see the big picture of the company



Studio Moderna is the biggest Teleshopping organization in Europe. Due to its presence on 22 markets, different projects, own brands and its unique company organization and infrastructure it offers unmatched opportunity for learning and professional growth. So if you are sales oriented, like fast paced international environment with many promotional opportunities and you are willing to learn and achieve more - contact us today!