Anunțul a expirat sau angajatul a fost găsit.
Category executive
IDS Consulting
21 decembrie 2011
Chișinău
IDS Consulting – recruitment and consultancy agency announces the application session for the position of CATEGORY EXECUTIVE, position held from a multinational company- partner.
Job Description
The Category Executive is responsible for driving sales through category product planning and execution of strategic product marketing plans, as well as, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with, sales, trade marketing, sourcing and procurement to ensure customer satisfaction goals are met. Reports to the Marketing Manager.
Key Responsibilities
• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty).
• Review items for approval (e.g., merchandise, packaging, marketing programs, point-of-sale, advertising, etc.) by using brand/legal/creative/quality assurance guidelines in order to enhance the brand image.
• Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, market place information, etc. in order to support division/region portfolio and brand growth targets.
• Support brand positioning and related objectives (e.g., building brand awareness, improving brand) by composing and incorporating advertising goals into the brand plan in order to ensure concept alignment with brand positioning.
• Ensure all media objectives will be met within the allocated budget by reviewing and approving media plan prior to brand plan completion in order to accomplish media goals within budget constraints.
• Write and present consumer promotion plan (e.g., objectives, strategies, tactics) to Management using consumer promotion analyses, industry trends and business experience in order to support marketing objectives.
Related Work Experience: At least three years
Core Competencies:
• Drives Innovative Business Improvements.
• Develops new insights into solution that result in organizational improvements.
• Promotes a work environment that fosters creative thinking, innovation and rational risk-taking.
• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
• Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others
Job Description
The Category Executive is responsible for driving sales through category product planning and execution of strategic product marketing plans, as well as, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with, sales, trade marketing, sourcing and procurement to ensure customer satisfaction goals are met. Reports to the Marketing Manager.
Key Responsibilities
• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty).
• Review items for approval (e.g., merchandise, packaging, marketing programs, point-of-sale, advertising, etc.) by using brand/legal/creative/quality assurance guidelines in order to enhance the brand image.
• Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, market place information, etc. in order to support division/region portfolio and brand growth targets.
• Support brand positioning and related objectives (e.g., building brand awareness, improving brand) by composing and incorporating advertising goals into the brand plan in order to ensure concept alignment with brand positioning.
• Ensure all media objectives will be met within the allocated budget by reviewing and approving media plan prior to brand plan completion in order to accomplish media goals within budget constraints.
• Write and present consumer promotion plan (e.g., objectives, strategies, tactics) to Management using consumer promotion analyses, industry trends and business experience in order to support marketing objectives.
Related Work Experience: At least three years
Core Competencies:
• Drives Innovative Business Improvements.
• Develops new insights into solution that result in organizational improvements.
• Promotes a work environment that fosters creative thinking, innovation and rational risk-taking.
• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
• Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others
Adresa:
Chișinău
Data actualizării:
21 decembrie 2011
Anunțul a expirat sau angajatul a fost găsit.
CV-ul a fost trimis cu succes! 🥳
Înregistrează-te acum, pentru a monitoriza statusul CV-ului tău!
Primit
și
Văzut