Brand Manager

Job purpose:
As a Brand Manager at Purcari Wineries Group, your primary responsibility is to lead and manage the marketing strategies, ensuring an effective implementation and measuring the results and brand performance. As a Brand Manager you will directly report to Marketing Director. Additionally the role involves improvement of marketing processes and workflows such as campaign management. You will also manage the marketing budget and resources while insuring compliance with company`s policies, strategies and regulations. Your responsibilities will include training and coaching the marketing operations team, implementation of best practices and evaluation of new trends and tools in the industry.

Key responsibilities:
1. Brand Management

Leads the development of brand strategy and brand positioning.
Manage brand effectiveness.
Measuring brand performance.
Co-ordinating brand support activities.

2. Integrated marketing communications strategies

Leads and direct the development of integrated marketing communication to communicate with all stakeholders.
Leads and direct the delivery of integrated marketing communication to communicate with all stakeholders.

3. Marketing research:

Analyzing buyers’ behavior and market trends to identify opportunities.
Conducting market research to identify opportunities.

4. Strategic Planning:

Creating long-term marketing strategies and plans based on the company`s needs and budgets.
Lead the budget planning for managed brands.

5. Collaboration and communication

Work closely with Product Development, Digital integration, PR Communication teams.
Work closely with Trade Marketing, Sales, and other Partner marketing teams.

6. Performance Analysis and Optimization:

Monitoring key metrics and evaluating campaign effectiveness.
Making data-driven decisions to optimize marketing strategies
Monitoring and measuring effectiveness of brand performance and campaigns.

Candidate:
The ideal candidate would have at least 2 years’ experience in a similar position and 5+ years’ overall background in the marketing field, solid understanding of marketing brand strategic planning, understanding of creative conceptualization.

Bachelor’s and Master`s degree in marketing / communication / management.
Experience in building or managing brands, coordinating brand support activities; measuring brand effectiveness.
Experience managing integrated marketing communications strategies.
FMCG marketing experience is an advantage.
Deeply understanding of marketing processes and practices
Project management skills, including reporting and budgeting competencies.
Excellent interpersonal communication skills, team player able to build strong relationships with different teams.
Quick learner with the ability to adopt and understand new concepts.
Strong organizational and time management skills.
Keeping up to date with industry best practices and emerging marketing trends
High level of self-motivation and self-development.
Result-driven, articulate, cultured, and well presented.
Fluent in English, Romanian and Russian languages.