CV: Product manager
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- Generated and prioritized (own monetization backlog) hypotheses to deliver a better performance
- Performed a/b tests from an idea and mockup to design and development (cross-functional collaboration
with design, marketing, engineering, analytics, product, and other teams)
- Ran and analyzed a/b tests. Made data-driven decisions based on the test results, created new hypotheses
- Tracked and improved monetization metrics
- Wrote technical specifications for the team (design, development), grooming
- Analyzed customer experience, focusing on points of improvement of the UI/UX
- Analyzed key application metrics and generation of new ideas for their growth
- Searched for insights and identified consumer issues through analysis store reviews, conducted surveys
within the application, analyzed in-depth interviews
- Promoted new features inside the app
- Generated and prioritized hypotheses backlog
- Worked cross-functionally with design, engineering, and data departments to define, execute, and launch
new features
- Wrote technical specifications for the team (design, development), grooming
- Analyzed feature effectiveness and applied the results to improve app performance
- Developed market and competitor research. Created buyer personas and company marketing strategy for
foreign markets
- Implemented the promo offers page from concept to execution. Analyzed customer behavior (GA, HotJar) to
improve usability in close collaboration with developers
- SEO: performed technical audit of the website. Analyzed competitor’s content, conducted keywords research
- SMM: optimized results based on targeting, analytics, hypothesis and other testing
Increased organic visitor attraction (over 60% of total visitors) through various social media and other platforms (Quora, forums, Craigslist)
Reached Sales and Profitability goals for 3 sales seasons
Специальность: Economics.
Product manager with a background in mobile app and web product development (USA, Europe, and Ukraine
markets). I’ve worked on a B2C e-commerce app with ~4M MAU and also on the number one app in the Yoga
category
I learned to listen to people and identify their needs and issues over the years of working in the sales department
I developed sales, production planning, and budgeting skills by working on large-scale projects as part of my
offline experience
I substitute any lack of experience with genuine curiosity and a growth mindset
Украина
Soft Skills
Reliable and flexible team player with strong communication and interpersonal skills. Lifelong learner, able to quickly adapt to new environments. I have excellent communication and multitasking skills; I’m responsible,
well-organized, and self-motivated. I flourish in a cross-functional partnership by applying my leadership skills,
public speaking, and presentation skills
Interests
I am in love with yoga, cooking and pub quiz. Cat addicted person