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SMM Specialist

Areas of Professional Activity:

• Creative and data-driven SMM Specialist with experience in developing and managing social media strategies for brands.
• Skilled in content creation, influencer collaborations, and analytics, with a proven record of increasing brand awareness and engagement.
• Passionate about storytelling, community building, and growing sales through digital channels.
• Great attention to the creation of design.

Languages:

• Russian — native
• English — B2 (free communication and correspondence)

Experience:

• Developed and executed content strategy across Instagram, TikTok, and Facebook, increasing followers by 40%.
• Created engaging photo and video content highlighting fragrances, storytelling campaigns, and customer reviews.
• Implemented UGC (user-generated content) strategy, boosting community interaction by 40%.

SMM Specialist - LELAS - Turkish Perfume Brand

• 02.02.2024-17.05.2024

SMM Le Mousse - Russian skincare brand

• 20.10.2024 / 25.05.2025

Education:

• ULIM
  • Bachelor of Arts in Linguistics, Korean Language and International Relations

Additional Skills:

• Social Media Strategy & Management
• Content Creation (Photo/Video, Reels, TikTok)
• Influencer Marketing & Collaboration
• Paid Advertising (Meta Ads, TikTok Ads)
• Copywriting & Storytelling
• Community Engagement & Customer Support
• Analytics & Reporting (Google Analytics, Meta Business Suite)
• Graphic Design Tools: Canva, Adobe Photoshop, Figma
• Video Editing: CapCut, Adobe

Academy of Finance (educational project) online

• 12.05.2023-20.12.2023

  • Video consultations and support for clients on training programs
  • Selling online courses via ZOOM, increasing engagement
  • Supporting students at technical stages

• Managed brand presence on Instagram, growing the audience by 3000+ followers organically.

• Launched product-focused campaigns, increasing website traffic by 40%.

• Designed and scheduled content via Canva and Adobe Photoshop.

• Analyzed campaign performance using Meta Business Suite and Google Analytics, optimizing posting schedules and ad targeting.