Загруженный файл CV

Objective

To create visual solutions that solve business challenges and enhance the effectiveness of marketing campaigns.

I help companies in e-commerce and digital advertising increase conversions, reduce CPA, and improve brand perception through data-driven design.

My goal is to help achieve the following results:

• Increase CTR of ad campaigns
• Reduce customer acquisition cost (CPA)
• Improve product card conversion rates on marketplaces

Key Achievements

• Up to 28% CTR for Nutra campaigns on Facebook Ads after creative redesign.
• Reduced CPA by 20% for CPA projects through A/B testing of visuals.
• Increased product card conversion by 25% on Amazon/eMAG after image optimization.

Expertise

• E-commerce Design: Creating product cards for Amazon, eBay, and eMAG, considering platform requirements and competitor analysis.
• Advertising Creatives: Developing visuals for Facebook Ads/Nutra with a focus on emotions, benefits, and social proof.
• Tools: Canva.

Case Studies from Portfolio

• Nutra Product (Facebook Ads): Task: Increase CTR from 1.8%. Result: Reduced CPA from $8 to $6.1 (−24%) by increasing CTR to 28% through A/B testing and enhancing ad visuals.
• E-commerce (Amazon): Task: Increase product card conversion from 5% to 8.5%.
• Startup Branding: Result: Brand recognition increased by 40% within the first month.

Languages

• Russian — fluent
• Ukrainian — fluent
• English — B1

For languages I don’t know, I use neural networks for translation. The message is delivered accurately to the target audience, no issues have arisen.

If you need a designer who can quickly adapt to tasks and deliver real results, I’d be happy to discuss collaboration opportunities!