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Technical Expertise:
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Python, SQL, R: Experienced in Python, SQL, and R for data analysis, ETL workflows, and building machine learning models for predictive and classification purposes. Proficient in designing efficient scripts for automation, data cleaning, and transformation. (3+ years)
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Data Visualization (Tableau, Matplotlib, Pandas, NumPy): Skilled in using Tableau for creating interactive dashboards and visualizing trends and insights. Proficient in Python libraries like Matplotlib, Pandas, and NumPy for data manipulation and exploratory analysis. (3+ years)
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Data Storage (Amazon S3, Salesforce Data Cloud): Strong expertise in managing and storing large datasets using Amazon S3 and Salesforce Data Cloud. Proficient in designing solutions for secure, scalable, and compliant data storage. (2+ years)
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Data Processing & AI/ML (Salesforce Data Cloud, RAG): Proficient in Salesforce Data Cloud for processing big data, building predictive models, and applying ML/AI capabilities. Familiar with Retrieval-Augmented Generation (RAG) techniques for enhancing AI-powered insights. (1+ years)
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CI/CD & DevOps Tools (GitHub Actions): Basic experience in CI/CD pipelines for automation and deployment, including Azure DevOps, Jenkins, and GitLab. Ability to integrate CI/CD tools into data engineering workflows. (0.5+ years)
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Big Data Management & Governance: Strong knowledge of data fundamentals, such as categorical/numerical data, data at rest, GDPR, PII compliance. Skilled in data governance and ensuring best practices for data quality and security. (3+ years)
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Cloud Experience: Extensive knowledge of Salesforce Clouds (Sales Cloud, Service Cloud, Commerce Cloud, Data Cloud, Marketing Cloud), tailoring solutions. (3+ years)
Professional Experience:
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Role: Data Cloud Consultant/ Team Lead
- Company: Mekanys Letky SRL, Moldova
- 2022 – Present
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Key Responsibilities:
- Leadership & Strategy: Lead a team of data professionals, providing guidance on best practices, technical mentorship, and project roadmaps.
- Solution Architecture: Designed and proposed Salesforce Data Cloud solutions, ensuring alignment with business needs and industry best practices.
- Data Pipeline Implementation: Developed and optimized secure, scalable ETL workflows for seamless data integration and processing.
- Advanced Analytics & Visualization: Leveraged Tableau and Python-based visualization tools for real-time analytics, reporting, and trend analysis.
- Architected and implemented personalized marketing automation solutions.
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Role: MC Developer
- Project: Banking Company
- 2022 – 2024
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Key Responsibilities:
- Designed and Managed Highly Complex Customer Journeys
- Architected a banking offer journey with 100+ actions across 3 scenarios, incorporating multiple branches and decision splits.
- Optimized automation to handle high-volume customer interactions efficiently.
- Developed and optimized real-time email triggers based on customer behaviors, transactions, and engagement signals.
- Ensured seamless integration with banking systems for event-driven messaging and dynamic personalization.
- Redesigned the data architecture and customer segmentation strategy for the B2C unit, improving efficiency and reducing processing time.
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Role: MC Developer
- Project: Renewable Energy Company
- 2022-2024
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Key Responsibilities:
- Designed Highly Complex CloudPages involving custom metadata types and dynamic rendering based on custom logic.
- Managed 5 BU.
- Created Advanced Dashboards & Reports.
- Took part in data normalization strategies.
- Took a pivotal role in the refactoring of contact deletion process.
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Role: MC Admin
- Project: Tobacco Company
- 2022 – 2024
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Key Responsibilities:
- Filter Creation.
- Designed SQL solutions.
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Role: MC Dev/Consultant
- Project: Sheridan College
- 2022 – 2024
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Role: MC Admin/Dev
- Project: OPA
- 2022-2022
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Key Responsibilities:
- Configured MC Connector.
- Created Newsletter journey.
- Filter Creation.
- Automation Configuration.
- Preference Center Design.
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Role: MC Admin/Dev
- Project: E-commerce
- 2022-2023
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Key Responsibilities:
- Sitemap development.
- MCP Configuration/Set up.
- Personalized Email templates with open time generation of content.
- Einstein Model Configuration.
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Role: MC Consultant/ MCP Dev
- Project: Retail/Luxury
- 2024-2025
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Key Responsibilities:
- Sitemap development.
- MCP Configuration/Set up.
- Took Part in refactoring of the sitemap.
- Configured Abandonment Browse & Cart Journeys.
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Role: MC Consultant/ MCP Dev/ SF Dev
- Project: Watch Manufacturing
- 2024-2025
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Key Responsibilities:
- Implemented Double-opt in process (Cloudpages, Trigger Email, Journey).
- Refactored the preference center using VisualForce Page & Apex & Unit tests.
- Made the base configuration of MC Instance.
- Enabled Multi-Org setup ensuring data from sandbox and from production is kept in two separate BUs.
Certifications:
- Salesforce Certified Data Cloud Consultant 2023
- Salesforce Certified Marketing Cloud Consultant 2023
- Salesforce Certified AI Specialist 2024
- Salesforce Certified Marketing Cloud Administrator 2022
- Salesforce Certified Administrator 2022
- Salesforce Trailhead - Continuous Learning Platform (Trailblazer Profile 2021 – Present)
- Tableau Architect Certification (In Progress)
Education:
- Technical University of Moldova, Chisinau
- Urbanism & Urban Planning (2019 – 2022)
- Data Science (2022 - Present)
Additional Skills:
- Soft Skills: Strong collaboration and communication, proactive problem-solving, agile methodology experience.
- Languages: English (Fluent), Russian (Fluent), Romanian (Native).
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