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Data Analyst

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Technical Expertise:

  • Python, SQL, R: Experienced in Python, SQL, and R for data analysis, ETL workflows, and building machine learning models for predictive and classification purposes. Proficient in designing efficient scripts for automation, data cleaning, and transformation. (3+ years)

  • Data Visualization (Tableau, Matplotlib, Pandas, NumPy): Skilled in using Tableau for creating interactive dashboards and visualizing trends and insights. Proficient in Python libraries like Matplotlib, Pandas, and NumPy for data manipulation and exploratory analysis. (3+ years)

  • Data Storage (Amazon S3, Salesforce Data Cloud): Strong expertise in managing and storing large datasets using Amazon S3 and Salesforce Data Cloud. Proficient in designing solutions for secure, scalable, and compliant data storage. (2+ years)

  • Data Processing & AI/ML (Salesforce Data Cloud, RAG): Proficient in Salesforce Data Cloud for processing big data, building predictive models, and applying ML/AI capabilities. Familiar with Retrieval-Augmented Generation (RAG) techniques for enhancing AI-powered insights. (1+ years)

  • CI/CD & DevOps Tools (GitHub Actions): Basic experience in CI/CD pipelines for automation and deployment, including Azure DevOps, Jenkins, and GitLab. Ability to integrate CI/CD tools into data engineering workflows. (0.5+ years)

  • Big Data Management & Governance: Strong knowledge of data fundamentals, such as categorical/numerical data, data at rest, GDPR, PII compliance. Skilled in data governance and ensuring best practices for data quality and security. (3+ years)

  • Cloud Experience: Extensive knowledge of Salesforce Clouds (Sales Cloud, Service Cloud, Commerce Cloud, Data Cloud, Marketing Cloud), tailoring solutions. (3+ years)

Professional Experience:

  • Role: Data Cloud Consultant/ Team Lead

    • Company: Mekanys Letky SRL, Moldova
    • 2022 – Present
    • Key Responsibilities:
      • Leadership & Strategy: Lead a team of data professionals, providing guidance on best practices, technical mentorship, and project roadmaps.
      • Solution Architecture: Designed and proposed Salesforce Data Cloud solutions, ensuring alignment with business needs and industry best practices.
      • Data Pipeline Implementation: Developed and optimized secure, scalable ETL workflows for seamless data integration and processing.
      • Advanced Analytics & Visualization: Leveraged Tableau and Python-based visualization tools for real-time analytics, reporting, and trend analysis.
      • Architected and implemented personalized marketing automation solutions.
  • Role: MC Developer

    • Project: Banking Company
    • 2022 – 2024
    • Key Responsibilities:
      • Designed and Managed Highly Complex Customer Journeys
      • Architected a banking offer journey with 100+ actions across 3 scenarios, incorporating multiple branches and decision splits.
      • Optimized automation to handle high-volume customer interactions efficiently.
      • Developed and optimized real-time email triggers based on customer behaviors, transactions, and engagement signals.
      • Ensured seamless integration with banking systems for event-driven messaging and dynamic personalization.
      • Redesigned the data architecture and customer segmentation strategy for the B2C unit, improving efficiency and reducing processing time.
  • Role: MC Developer

    • Project: Renewable Energy Company
    • 2022-2024
    • Key Responsibilities:
      • Designed Highly Complex CloudPages involving custom metadata types and dynamic rendering based on custom logic.
      • Managed 5 BU.
      • Created Advanced Dashboards & Reports.
      • Took part in data normalization strategies.
      • Took a pivotal role in the refactoring of contact deletion process.
  • Role: MC Admin

    • Project: Tobacco Company
    • 2022 – 2024
    • Key Responsibilities:
      • Filter Creation.
      • Designed SQL solutions.
  • Role: MC Dev/Consultant

    • Project: Sheridan College
    • 2022 – 2024
  • Role: MC Admin/Dev

    • Project: OPA
    • 2022-2022
    • Key Responsibilities:
      • Configured MC Connector.
      • Created Newsletter journey.
      • Filter Creation.
      • Automation Configuration.
      • Preference Center Design.
  • Role: MC Admin/Dev

    • Project: E-commerce
    • 2022-2023
    • Key Responsibilities:
      • Sitemap development.
      • MCP Configuration/Set up.
      • Personalized Email templates with open time generation of content.
      • Einstein Model Configuration.
  • Role: MC Consultant/ MCP Dev

    • Project: Retail/Luxury
    • 2024-2025
    • Key Responsibilities:
      • Sitemap development.
      • MCP Configuration/Set up.
      • Took Part in refactoring of the sitemap.
      • Configured Abandonment Browse & Cart Journeys.
  • Role: MC Consultant/ MCP Dev/ SF Dev

    • Project: Watch Manufacturing
    • 2024-2025
    • Key Responsibilities:
      • Implemented Double-opt in process (Cloudpages, Trigger Email, Journey).
      • Refactored the preference center using VisualForce Page & Apex & Unit tests.
      • Made the base configuration of MC Instance.
      • Enabled Multi-Org setup ensuring data from sandbox and from production is kept in two separate BUs.

Certifications:

  • Salesforce Certified Data Cloud Consultant 2023
  • Salesforce Certified Marketing Cloud Consultant 2023
  • Salesforce Certified AI Specialist 2024
  • Salesforce Certified Marketing Cloud Administrator 2022
  • Salesforce Certified Administrator 2022
  • Salesforce Trailhead - Continuous Learning Platform (Trailblazer Profile 2021 – Present)
  • Tableau Architect Certification (In Progress)

Education:

  • Technical University of Moldova, Chisinau
    • Urbanism & Urban Planning (2019 – 2022)
    • Data Science (2022 - Present)

Additional Skills:

  • Soft Skills: Strong collaboration and communication, proactive problem-solving, agile methodology experience.
  • Languages: English (Fluent), Russian (Fluent), Romanian (Native).

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