Team Lead CRM Marketing

We are The Customization Group, a global leader in mass customization, leveraging AI and automation to revolutionize the personalized products industry. With a strong international presence across Europe, North America, and the Middle East, we manufacture up to 500,000 unique products daily, reaching millions of customers through 20+ own online shops and 1,000+ partner stores. Our AI-first strategy drives efficiency, scalability, and innovation, keeping us ahead in a fast-moving market while growing through AI-driven acquisitions and partnerships.

Our diverse team of 500+ professionals from 40+ nationalities thrives in a culture of collaboration and ambition. Whether in our tech hubs, production facilities, or business locations, you’ll find the perfect environment to take ownership and drive impact in the future of e-commerce.

We have a brand-new opportunity for a Team Lead CRM Marketing. You will own CRM campaign strategies, lead a talented team, and translate customer data into value-driven interactions. Sounds good? Then keep reading!

Why you will love working with us:

• International Experience: Collaborate with a globally distributed team and gain valuable cross-cultural exposure.
• Remote Work Flexibility: Enjoy the convenience of working from home, with the flexibility to manage your own environment.
• High-Quality Home Office Equipment: Receive top-notch tools and resources to ensure a productive and comfortable workspace.
• Monthly Meal Allowance (€100): Benefit from a generous meal stipend to support your daily needs.
• Learning & Development Opportunities: Acquire hands-on experience and knowledge to support your long-term professional growth.
• Team Building & Company Events: Stay connected through regular team activities and company-wide events that foster a strong sense of community.

What You Will Do:

• Develop and execute compelling multichannel CRM campaigns across email, SMS, push & more – all aligned with our brand’s heartbeat
• Own email deliverability: from domain warm-up to list hygiene and IP monitoring – you make it bulletproof
• Manage and align the CRM campaign calendar with key teams and customer lifecycle goals
• Mentor and uplift a team of CRM Campaign Managers – sharing your experience and creating space for growth
• Report, reflect, and refine: use KPIs and testing to constantly evolve strategy and results

Preferred Background:

• Experience: Multi-year experience in CRM/Lifecycle Marketing with leadership background and full ownership of campaign delivery and performance.

Hard Skills

• Expert knowledge of CRM platforms like Emarsys, Klaviyo, or HubSpot
• Mastery in segmentation, RFM modeling, targeting and personalization logic
• Deep expertise in email performance metrics, sender reputation, and domain/IP setups
• Confident in writing and optimizing marketing copy

Soft Skills

• You lead with empathy, provide constructive feedback, and foster team trust and ownership
• You collaborate naturally across departments and bring alignment to complex projects
• You think in systems, act with clarity, and keep calm even when things get dynamic

Even without every qualification, your unique experiences and skills could make you a great addition to our team, so embrace the opportunities that await you here. Your journey may lead to new skills, relationships, and success.