Performance Marketing Specialist

At Business-Class, we strive to become the number-one choice for all premium-class travelers. This mission can only be achieved by bringing the right people together, working hand-in-hand toward a shared purpose. We are dedicated to providing the best product, with a strong focus on customer service and satisfaction, building a loyal base of returning clients eager to book with us again and again.

As part of this vision, we are now looking for a talented Performance Marketing Specialist to help us scale our paid acquisition efforts and drive high-quality leads through Google Ads and Microsoft Ads platforms. You will be working with significant budgets, in a highly competitive travel space, and will play a key role in helping us grow sustainably and profitably.

Key Responsibilities:

• Develop and execute a PPC strategy to drive qualified traffic, leads, and conversions across Google Ads and Microsoft Ads platforms
• Manage large paid media budgets, ensuring optimal ROAS and efficiency
• Plan, structure, and optimize campaigns for key business objectives (lead generation, retargeting, revenue growth)
• Conduct keyword research and audience research to continuously improve targeting and performance
• Create, manage, and test ad copy, creative assets, and landing page variants
• Drive full-funnel paid acquisition, including prospecting, remarketing, dynamic retargeting, and audience expansion
• Monitor campaign performance (CTR, CVR, CPA, ROAS) and deliver actionable insights and regular reporting
• Optimize campaigns based on data, trends, and ongoing A/B tests
• Collaborate with marketing, product, and sales teams to align paid media with the overall growth strategy

Requirements:

• 3+ years of PPC / paid media experience, ideally in a competitive vertical (travel, e-commerce) with a proven track record of scaling campaigns in key markets (US, UK, EU)
• Strong hands-on experience with Google Ads (Search, Display, Performance Max, Demand Generation, YouTube) and Microsoft Ads (Bing Search)
• Proven experience managing large budgets
• Deep understanding of conversion tracking, attribution models, and campaign optimization for lead generation and revenue
• Experience with landing pages and conversion optimization
• Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking tools
• Experience in planning and executing retargeting and dynamic retargeting campaigns
• Strong written and verbal English communication skills
• Experience in OTA / travel / ticketing PPC is a strong plus