Marketing & Communications manager

Role Overview
We are looking for a dynamic leader to own the public face of FuseLab Creative. This role will ensure that our agency is consistently visible across all major media channels — from traditional press to digital platforms — and recognized as a leader in AI-powered design, UX/UI innovation, and data visualization. The Director of Marketing & Communications will craft and amplify our brand story, drive thought leadership, and ensure that FuseLab is top-of-mind for prospective clients, partners, and industry leaders.

Key Responsibilities

Brand Leadership
- Define and consistently communicate FuseLab’s brand voice and value proposition across all channels.
- Position FuseLab as a top AI-driven UX/UI agency through strategic media, partnerships, and recognition programs.

Media & PR
- Secure press coverage, awards, and industry recognition.
- Build and maintain relationships with journalists, editors, and influencers.
- Manage speaking opportunities, podcasts, and event appearances for leadership.

Digital Presence & Growth
- Oversee content strategy for LinkedIn, Twitter, Medium, YouTube, Dribbble, Behance, and emerging platforms.
- Develop campaigns to highlight case studies, client successes, and new products (e.g., FuseDash, MCP, HX365).
- Optimize SEO, SEM, and digital campaigns to increase inbound leads.

Thought Leadership
- Drive creation of whitepapers, articles, and opinion pieces showcasing FuseLab’s expertise.
- Ensure leadership team is visible as innovators in AI design and interface ecosystems.

Partnerships & Events
- Identify and coordinate industry events, conferences, and panels for agency visibility.
- Partner with complementary firms, associations, and organizations to extend reach.

Required Skills & Experience
- Proven success in marketing, PR, or communications within design, tech, or creative industries.
- Strong storytelling and content creation skills (articles, social media, presentations, video).
- Solid network of media, press, and industry contacts (design, AI, SaaS, UX/UI).
- Hands-on experience with digital marketing, SEO, and analytics tools.
- Confident public speaker with ability to represent the agency at conferences and events.
- Track record of growing brand awareness and inbound opportunities.

KPIs (How Success Will Be Measured)
- Growth in website traffic, SEO rankings, and inbound leads.
- Press mentions, media placements, and award recognitions per quarter.
- Growth of social channels (followers, engagement, impressions).
- Number of speaking engagements and thought-leadership contributions secured.
- Client recognition and referral increase due to brand visibility.