Digital Marketing & Content Manager

Digital Marketing & Content Manager

Job Summary:
We are seeking a highly motivated and creative Digital Marketing & Content Manager to oversee our online presence, manage social media channels, update and optimize our website, create content, and run paid advertising campaigns on platforms such as Facebook and Google. This role is essential to driving brand awareness, generating leads, and supporting customer engagement for our trucking and logistics services.

Key Responsibilities:
Website Management
Regularly update website content, service pages, and blog posts

Ensure website is SEO-optimized and mobile-friendly

Coordinate with web developers or use CMS (e.g., WordPress, Webflow, Wix) to manage layout and performance

Social Media Management
Plan and schedule posts across platforms (Facebook, Instagram, LinkedIn, etc.)

Respond to comments, messages, and reviews in a timely and professional manner

Monitor analytics and adjust strategies for engagement and growth

Content Creation
Write engaging blog posts related to trucking, reefer transport, logistics, and company updates

Design simple graphics or coordinate with a designer for visuals

Produce content for newsletters and email campaigns

Digital Advertising
Create and manage Facebook Ads campaigns (retargeting, lead gen, brand awareness)

Set up and optimize Google Ads (Search, Display, Local Services)

Monitor ad performance and adjust budget and targeting for best ROI

Requirements:
Proven experience in digital marketing or a similar role

Familiarity with website CMS (WordPress or similar)

Strong knowledge of Facebook Business Manager and Google Ads

Basic graphic design skills (Canva, Adobe Express, or similar)

Excellent written and verbal communication skills

Understanding of the trucking or logistics industry is a plus