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Category executive
IDS Consulting
16 декабря 2011
Кишинев
IDS Consulting – recruitment and consultancy agency announces the application session for the position of CATEGORY EXECUTIVE, position held from a multinational company- partner.
Job Description
The Category Executive is responsible for driving sales through category product planning and execution of strategic product marketing plans, as well as, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with, sales, trade marketing, sourcing and procurement to ensure customer satisfaction goals are met. Reports to the Marketing Manager.
Key Responsibilities
• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty).
• Review items for approval (e.g., merchandise, packaging, marketing programs, point-of-sale, advertising, etc.) by using brand/legal/creative/quality assurance guidelines in order to enhance the brand image.
• Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, market place information, etc. in order to support division/region portfolio and brand growth targets.
• Support brand positioning and related objectives (e.g., building brand awareness, improving brand) by composing and incorporating advertising goals into the brand plan in order to ensure concept alignment with brand positioning.
• Ensure all media objectives will be met within the allocated budget by reviewing and approving media plan prior to brand plan completion in order to accomplish media goals within budget constraints.
• Write and present consumer promotion plan (e.g., objectives, strategies, tactics) to Management using consumer promotion analyses, industry trends and business experience in order to support marketing objectives.
Related Work Experience: At least three years
Core Competencies:
• Drives Innovative Business Improvements.
• Develops new insights into solution that result in organizational improvements.
• Promotes a work environment that fosters creative thinking, innovation and rational risk-taking.
• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
• Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.
• Imports and Exports Good Ideas: Relentlessly seeks shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.
• Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments.
• Develops self and others to improve performance in current role and to prepare for future roles;
Strong MS Office proficiency is a must.
SAP Trade Promotion Management is an advantage.
Driving Licence is a must.
Foreign language: English.
Please submit your CV to info@hr.md or call for details at +(373) 79203547.
Job Description
The Category Executive is responsible for driving sales through category product planning and execution of strategic product marketing plans, as well as, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with, sales, trade marketing, sourcing and procurement to ensure customer satisfaction goals are met. Reports to the Marketing Manager.
Key Responsibilities
• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty).
• Review items for approval (e.g., merchandise, packaging, marketing programs, point-of-sale, advertising, etc.) by using brand/legal/creative/quality assurance guidelines in order to enhance the brand image.
• Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, market place information, etc. in order to support division/region portfolio and brand growth targets.
• Support brand positioning and related objectives (e.g., building brand awareness, improving brand) by composing and incorporating advertising goals into the brand plan in order to ensure concept alignment with brand positioning.
• Ensure all media objectives will be met within the allocated budget by reviewing and approving media plan prior to brand plan completion in order to accomplish media goals within budget constraints.
• Write and present consumer promotion plan (e.g., objectives, strategies, tactics) to Management using consumer promotion analyses, industry trends and business experience in order to support marketing objectives.
Related Work Experience: At least three years
Core Competencies:
• Drives Innovative Business Improvements.
• Develops new insights into solution that result in organizational improvements.
• Promotes a work environment that fosters creative thinking, innovation and rational risk-taking.
• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
• Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.
• Imports and Exports Good Ideas: Relentlessly seeks shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.
• Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments.
• Develops self and others to improve performance in current role and to prepare for future roles;
Strong MS Office proficiency is a must.
SAP Trade Promotion Management is an advantage.
Driving Licence is a must.
Foreign language: English.
Please submit your CV to info@hr.md or call for details at +(373) 79203547.
Адрес:
Кишинев
Дата актуализации:
16 декабря 2011
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