An experienced SEO strategist with a proven track record of growth in a highly competitive service niche (the UAE market). I specialize in creating scalable content systems (Silo Architecture) and technical optimization of websites on Tilda. My approach focuses not on “rankings” but on business results: over the past year, I increased the flow of search-driven leads to WhatsApp by 73.8% by optimizing the conversion funnel and the quality of incoming traffic. I am an expert in JSON-LD, semantic clustering, and performance analytics.

SEO Growth Metrics (2024 vs. 2025):

Metric | 2024 | 2025 | Growth (%)
Organic Sessions - 8,590 | 11,111 | +29.3%
SEO Traffic Share - 6.56% | 9.96% | +51.8%
WhatsApp Leads - 1,857 | 3,228 | +73.8%
Total Orders via GA Forms - 737 | 975 | +32.3%


Key Competencies:

Full-cycle SEO promotion (A-Z): From conducting in-depth technical and content audits to developing link-building strategies in competitive niches (Home Services, UAE market).

Architecture and Clustering: Collection and segmentation of the semantic core, followed by the design of silo structures (hub model), which allowed us to organize content and strengthen the authority of categories.

Technical SEO & Core Web Vitals: In-depth page optimization on Tilda (and other CMS platforms). Implementation of complex JSON-LD microdata (Schema.org) to generate rich snippets. Focus on loading speed metrics (LCP, CLS) to retain mobile traffic.

Data-Driven Approach: Analysis of competitors and search results using Ahrefs and Serpstat. Funnel analysis in Google Analytics.

Head of the SEO Department
February 2021 — December 2023 (2 years and 11 months)

Key responsibilities included:
1) Conducting comprehensive website audits (technical, content, commercial EAT, and competitive)
2) Developing a website promotion strategy across various traffic sources
3) Developing and expanding the website’s semantic core based on content relevance and competitor analysis in search results
4) Implementing technically critical blocks and elements on various CMS platforms
5) Creating technical specifications for copywriters and developers
6) Monitoring the implementation of technical specifications and their integration into the website
7) Analytics and reporting, usability analysis
8) Developing and implementing a link-building strategy. Regularly identifying potential link sources (regional, niche-specific, high-traffic)
And other tasks related to the creation, promotion, content development, and optimization of web projects of varying complexity (dentistry, log homes, real estate, private clinic services, online stores, etc.)

From 2020 to 2024, I’ve been a freelance web developer, primarily focused on creating websites (both custom-built and template-based), editing them, optimizing them, populating them with content, and, of course, SEO promotion.
I always enjoy working on long-term SEO projects, competitor analysis, keyword research, semantics, clusters, markers, writing content, and creating briefs for copywriters. I also handle ranking tracking, search results analysis, and, of course, link building.

From 2018 to 2020, I worked at a company that provided maintenance and SEO services for websites on the marketplaces satu.kz, deal.by, and tiu.ru.
We improved the websites’ rankings not only within the marketplace directories but also in Google search results.