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Digital Marketing Manager

Gender Женщина

address Кишинев

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Digital Communication Specialist | Al-Driven Content Strategy
Chişinău, Moldova


PROFESSIONAL SUMMARY
Digital Communication Specialist with a focus on efficiency and modern content strategies. Experienced in managing corporate communications for large international structures. I actively leverage Generative Al tools to scale content production, reduce routine drafting time, and focus on high-level strategy and analytics. Skilled in translating complex business goals into clear, engaging digital stories. Seeking a role in a product-oriented or tech company with a focus on digital results.


SKILLS

  • Content Strategy: Digital content planning, storytelling, copywriting (En/Ru/Ro), B2B & Internal Comms.
  • Al & Tech: Prompt Engineering (Gemini, Chat GPT, Notion AI), Al-Assisted Creation (Canva Magic Tools, CapCut), Content Automation.
  • Digital Marketing: Campaign analytics, Employer Branding, Market Research, SMM Strategy.
  • Tools: CapCut, Figma, Photoshop, Jira, Notion, MIRO, Canva.

PROFESSIONAL EXPERIENCE

Dyninno - Digital Communication Specialist
Jul 2022 – Present | Chișinău, Moldova

  • Developed and executed digital content strategies for social media and internal channels, ensuring brand consistency across the holding.
  • Integrated Al-driven workflows into daily operations, reducing content production time while increasing output quality.
  • Managed visual communication assets, creating technical briefs for designers and overseeing the production of high-quality digital visuals.
  • Conducted in-depth market research and data analysis to identify trends and optimize communication campaigns.
  • Oversaw social media community management, maintaining a professional tone of voice and fostering audience loyalty.
  • Coordinated Employer Branding digital campaigns (interviews, success stories) to boost employee engagement and attraction.

Key Project: "Be Yourself with Dyninno" Campaign

  • Managed the end-to-end production of a large-scale employer branding campaign.
  • Oversaw the creation of video assets and digital banners, coordinating cross-functional teams (design, video, marketing).
  • Resulted in a comprehensive content series used for digital promotion and brand awareness.

Sarks Agency - SMM & Marketing Specialist
2021 – 2022 | Remote

  • Developed SMM strategies for diverse clients (Real Estate, EdTech), focusing on lead generation and engagement.
  • Managed full-cycle content creation: from ideation to publishing and analytics.
  • Successfully worked in a remote format, maintaining high productivity and clear communication with stakeholders.

Pixtoon Studio - Project Manager (Creative & Branding)
2014 – 2015

  • Managed production workflows for creative branding projects.
  • Served as the primary communication link between corporate clients and creative teams, ensuring deadlines and quality standards were met.

EDUCATION
Moldova State University
Bachelor's in International Relations (2009-2012)


LANGUAGES

  • Russian: Native
  • English: B2-C1 (Advanced)
  • Romanian: Intermediate

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