Sales Director (Lead Generation & Funnel Ownership) – Remote

About the job
Alpine Perfect Water Technologies helps families in South Florida enjoy safe, healthy water right from their taps. We design, sell, and install high‑quality home water filtration systems, focusing on education, trust, and long‑term customer relationships.

We’re now looking for a Sales Director (Home Services, Lead Generation & Funnel Ownership) who lives and breathes funnels, KPIs, and high‑performing teams. This is a 100% remote, full-time contractor role for someone with proven experience leading both sales and marketing execution in home services or similarly lead‑gen heavy industries.

You will own and drive the entire customer acquisition and revenue engine — managing marketing execution, sales performance, and customer experience together as one ecosystem.

Key responsibilities
Your Mission
You will own and drive the entire customer acquisition and revenue engine — managing marketing execution, sales performance, and customer experience together as one ecosystem.

Your success will be measured by:

• Lead conversion rates improving monthly
• Consistent performance across marketing, booking, and sales teams
• Clean data, strong accountability, and zero lead waste
• Customer satisfaction and retention metrics trending upward

What You’ll Do (Daily & Weekly)
Leadership & Accountability

• Run daily morning check-ins with Sales, Booking, and Marketing teams — energize the team, set targets, and track numbers.
• Ensure every team member is crystal clear on their KPIs, daily goals, and expectations.
• Conduct weekly reviews of key performance metrics (closing %, speed to lead, CPA, retention, etc.).

Sales Execution & Coaching

• (There will be a Chief Coach working alongside you: in-person training with the sales team 2x/week + Zoom coaching on the other days.)
• Listen to rep and booking calls (with AI assist), coach and correct performance daily.
• Support new and existing reps in ramping up, enforcing discipline, and following up consistently.
• Monitor the sales funnel end-to-end to ensure no leads slip through the cracks.

 Marketing Management

• (There will be a Chief Marketing leader next to you to advise and set goals, plus a PM to execute day to day.)
• Oversee ad performance, campaign quality, and messaging consistency.
• Collaborate with creative and media teams to A/B test ads, landing pages, and funnels.
• Develop and test new marketing channels (affiliate, partnerships, contractors, etc.).

Customer Experience

• Track customer feedback, NPS, and post-install follow-up.
• Identify pain points and launch fixes in collaboration with operations.
• Continuously improve satisfaction, retention, and referral systems.
• Skills & Qualifications

You Are a Great Fit If You…

• Have proven experience leading sales + marketing teams (preferably in service, home improvement, or lead‑gen heavy industries).
• Are obsessed with data and KPIs — you track, measure, and optimize everything.
• Are not just strategic — you’re willing to get in the trenches when needed.
• Have deep understanding of funnels, CRMs, and performance marketing.
• Know how to motivate people — you don’t just manage, you lead.
• Thrive in a fast‑paced, high‑accountability environment.
• Communicate clearly and confidently in English (spoken and written).
• Are comfortable working U.S. Eastern hours.

Tools You’ll Work With

• GoHighLevel (CRM & automations)
• Meta & Google Ads Manager
• Zoho CRM / Zoho Books
• Hyros (tracking)
• ClickUp (task management)
• Telegram / Google Workspace / AI Call Coaching Platform

Benefits

• Compensation & Growth
• Base: ~$2,500/month USD (contractor) + performance‑based commission tied directly to company growth.
• Your results define your income — the stronger the company performs, the more you earn.
• This is a long‑term role with leadership potential, not a short‑term gig.
• We are building a global, scalable brand — and the right Builder will grow into one of our core leadership positions. We plan to expand this location and open at least 2 more next year.

Why Join Us

• 100% remote, international team working under U.S. management.
• Access to world‑class systems, data, and team infrastructure.
• You’ll work directly with the CEO and other high‑performing department heads.
• Clear KPIs, full transparency, and strong performance culture.
• Opportunity to innovate and create measurable impact fast.

How to Apply
Please include:

• A short paragraph explaining why this role excites you.
• An example of a sales or marketing team you helped grow or a system you improved.
• Your current location and working hours. (Optional: a short Loom video introduction will move you to the top of the shortlist.)
• Start your statement using the word “Water”.

APPLY: https://turrior.com/apply/589