Email Marketing Manager (Cold Base)

Job Description

We are looking for an Email Marketing Specialist with hands-on experience working with cold and large-scale email databases.
The goal of this role is to build and maintain a sustainable cold email channel where messages consistently reach recipients while protecting sender and domain reputation when operating at scale.
If you care not only about “sending campaigns,” but about understanding how volume, lists, content, and frequency impact deliverability, key metrics, and overall performance — this role is for you.

What you will do:

• Plan and launch large-scale email and SMS campaigns for cold and high-volume databases
• Set up and maintain email infrastructure and templates to ensure messages are delivered correctly
• Segment databases and prepare them for different outreach scenarios to reach the right audiences
• Create email and SMS copy and structure for various campaigns, including localizations
• Run test sends and perform pre-launch checks before mass campaigns
• Monitor deliverability and engagement metrics and adjust campaigns accordingly
• Maintain database hygiene and suppression lists to ensure emails are sent only to valid addresses
• Track campaign results, analyze list performance, and use data insights to continuously improve outreach

Requirements:

• Proven experience working with cold and large email databases, including mass campaigns and domain/IP warm-up
• Strong understanding of email deliverability and factors affecting inbox vs. spam placement
• Experience with list segmentation, list hygiene, and suppression/blacklists
• Ability to monitor key email metrics and optimize campaigns for stable, long-term performance
• Hands-on experience with ESP/EMS platforms and campaign tracking setup
• Data-driven mindset with the ability to analyze list and campaign effectiveness
• High attention to detail and discipline in following sending limits and internal processes
• Knowledge of basic email technical configurations and ability to coordinate with IT / DevOps teams

Why you’ll feel comfortable with us:

• Annual salary review & bonus: we value your growth — salaries are reviewed yearly, and performance bonuses reward strong results.
• Paid overtime: every extra hour is fully compensated.
• Extended health insurance: comprehensive medical coverage ensuring access to quality healthcare when you need it most.
• Learning & Development budget: develop your skills through company-sponsored training programs and workshops.
• Monthly compensation for sports activities: stay active with a monthly reimbursement for sports or fitness activities of your choice.
• Birthday bonus: a cash gift to celebrate your day.
• Referral bonus: get rewarded for bringing great talent on board.
• Corporate party: twice a year, we bring everyone together for an unforgettable team-building event — a mix of fun, connection, and shared experiences that strengthen our team spirit.
• We comply with the Labor Code of the Republic of Moldova and provide official employment, stable salary payments, and 28 calendar days of paid vacation per year.
• Hybrid work format: the opportunity to combine remote work and office presence, offering flexibility and comfort without compromising efficiency and workflow.

Get to know us:
At Hot Software, we value well-defined processes, dynamism, transparent communication, and personal responsibility — where each team member owns the result of their work. We’re driven by openness and creating a productive, flexible environment that rewards initiative and collaboration over bureaucracy.

Even if you don’t meet 100% of the requirements we encourage you to apply.
We’ll review your strengths, find common ground, and, if it’s a fit, you’ll join our training program to grow and succeed.

Apply today and take the next step in your career with Hot Software