CRM & Marketing Automation Specialist

Job Description
We are looking for a detail-oriented and technically skilled Marketing Automation Specialist (CRM) who will be responsible for setting up and launching automated marketing communications: email, SMS, push notifications, and other trigger-based workflows.

Important: we are open to candidates with 0 - 1 year of experience in CRM marketing, email marketing, digital marketing, or related fields. We also consider candidates with internship or practical experience in digital, e-commerce, or marketing teams.
You will help the marketing team make communications more precise, faster, and more effective — and help users receive the right messages at the right time.

What you will do:

Set up basic email/SMS/push campaigns and automated workflows
Create basic user segments (GEO, language, activity, etc.)
Update parameters of active campaigns (dates, amounts, links, content)
Make minor edits to HTML email templates
Set up basic A/B tests (or learn to do this with a mentor)
Run test sends to ensure campaigns work correctly
Transfer campaigns to QA before launch
Use AI tools to speed up work and validate campaign logic

Requirements:

Experience with any CRM platform is a plus (Customer.io, UniOne, Mailchimp, Braze, etc.)
Russian/Romanian (B2–C1), English (A2–C1)
Basic HTML/CSS skills for small template edits
Experience with Liquid or other templating languages (multilingual support, variables, conditions)
Basic skills in Google Sheets / Excel (filters, sorting, simple formulas)
High attention to detail: ability to work accurately with dates, amounts, currencies, and links
Ability to follow checklists, adhere to processes, and document actions carefully
Strong learning ability and adaptability
Ability to meet deadlines without constant supervision
Teamwork skills and openness to feedback

Why you’ll feel comfortable with us:

Annual salary review & bonus: we value your growth — salaries are reviewed yearly, and performance bonuses reward strong results.
Paid overtime: every extra hour is fully compensated.
Extended health insurance: comprehensive medical coverage ensuring access to quality healthcare when you need it most.
Learning & Development budget: develop your skills through company-sponsored training programs and workshops.
Monthly compensation for sports activities: stay active with a monthly reimbursement for sports or fitness activities of your choice.
Birthday bonus: a cash gift to celebrate your day.
Referral bonus: get rewarded for bringing great talent on board.
Corporate party: twice a year, we bring everyone together for an unforgettable team-building event — a mix of fun, connection, and shared experiences that strengthen our team spirit.
We comply with the Labor Code of the Republic of Moldova and provide official employment, stable salary payments, and 28 calendar days of paid vacation per year.
Hybrid work format: the opportunity to combine remote work and office presence, offering flexibility and comfort without compromising efficiency and workflow.

Get to know us:
At Hot Software, we value well-defined processes, dynamism, transparent communication, and personal responsibility — where each team member owns the result of their work. We’re driven by openness and creating a productive, flexible environment that rewards initiative and collaboration over bureaucracy.

Even if you don’t meet 100% of the requirements we encourage you to apply.
We’ll review your strengths, find common ground, and, if it’s a fit, you’ll join our training program to grow and succeed.

Apply today and take the next step in your career with Hot Software