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Product Manager | B2B/B2C Growth

Profile
Product Manager with experience in scaling Revenue, Engagement, and Retention of digital and mobile products in local and international markets.
Strong analytical background with a QA-driven mindset, deep market research expertise, and cross-functional execution.

Core Skills

• Product Execution: Backlog Management ⚫ Hypothesis Testing ⚫ A/B Experiments Prioritization (ICE/RICE) • Agile Delivery • Roadmap
• User Insight: User Interviews (CustDev) • Quantitative Surveys • JTBD • UX Optimization • Problem-Solution Fit
• Growth & Analytics: Revenue Optimization • Engagement & Retention • KPI Tracking • Data-Driven Decisions
• Collaboration: Cross-Functional Teams • Design & Engineering Sync ⚫ Stakeholder Communication
• Tools: Git ⚫ Jira ⚫ Figma ⚫ GA4 • BigQuery ⚫ Power BI • Maze • Miro ⚫ SQL ⚫ Bitrix24 ⚫ Growth Book • Canva

Professional Experience

Middle Product Manager

Impact Academies & Camps (Impact AC) | Dec 2025 - Present
EdTech company focused on IT education for kids

• Conducted user research (CustDev) to identify user needs, pain points, and growth opportunities
• Generated and prioritized hypotheses using the ICE framework
• Designed and executed quantitative validation of hypotheses
• Led end-to-end hypothesis validation cycles (discovery → decision-making)
• Identified product issues through user behavior and feedback analysis
• Collaborated with marketing, design, development, and methodologists
• Contributed to product scaling and rollout of validated solutions

What I accomplished

• Validated and implemented hypotheses that improved user experience and product growth
• Identified and resolved key bottlenecks in the user journey
• Supported scaling of successful product solutions

What I learned

• End-to-end hypothesis validation cycles
• Combining qualitative (CustDev) and quantitative research
• Prioritizing initiatives based on impact and data
• Advanced JTBD

Product Manager

Simpals SRL (999.md) | Jun 2024 - Nov 2025
Moldova's leading classified marketplace (3M MAU)
Worked on B2B and B2C features across web and mobile platforms

• Improved SMB tools and ad posting experience
• Conducted user interviews and surveys to generate insights and hypotheses
• Ran A/B tests and product experiments impacting:
  • Revenue
  • Engagement
  • Retention
• Collaborated with analytics, design, and development teams
• Monitored and analyzed KPIs using GA4, BigQuery, and Power BI

What I accomplished

• Launched multiple product experiments, several scaled across the platform
• Contributed to improvements in revenue, retention, and engagement

What I learned

• Balancing user value and business impact
• Working with metrics, segmentation, and research
• Conducting interviews that deliver deep insights

QA Engineer

TapOK | Aug 2022 - Jun 2024 | Remote

• Performed manual and automated testing (Selenium, Java)
• Ensured product quality and stability
• Proposed UX and logic improvements
• Supported test automation and user flow validation

What I accomplished

• Improved release coordination across teams
• Increased conversion and reduced bugs

What I learned

• Strong attention to detail and structured thinking
• Deep understanding of end-to-end user flows

Affiliate Manager / IT Support

Leads-Trade | May 2016 – Mar 2023 | Hybrid

• Managed advertiser and publisher partnerships
• Optimized campaign performance (CPM, EPC, EPL)
• Analyzed traffic and identified growth opportunities

What I accomplished

• Improved partner retention
• Identified growth opportunities through data analysis

What I learned

• How traffic and monetization funnels work
• Communication with partners and internal teams

Education & Certifications

• Tourism & Hotel Management - Slavic University of Moldova (2004-2009)
• Zamesin's course (2026)
• Advanced JTBD - Product Development Fundamentals
• Automated Testing in Java - Skillbox (2023-2024)
• Developing and prioritizing hypotheses - GeekBrains
• Product Analytics & Growth - Go Practice, ProductStar

Languages

• English – B1-B2 (3/5)
• Russian – Native (5/5)
• Romanian – Basic (2/5)