Social Marketing Manager B2B

We are looking for:

Social Marketing Manager B2B

Objectives:

  • Increase the number and quality of contacts and demo requests to one of our Solutions.
  • You will participate to change the Energy Landscape in Western Europe.

Responsibilities:

  • Analyze customer expectations according to past social media activity
  • Develop social media campaigns
  • Define KPIs and KRAs for social media campaigns
  • Update social media content across all channels
  • Engage with customers and followers
  • Use social media marketing tools such as Activehosted, Zoho CRM
  • Monitor campaigns and analyzes data obtained
  • Monitor SEO and web traffic metrics
  • Establish relationships with social media influencers to develop a strong network
  • Develop content or get it done by content developers
  • Keep an eye on social media trends
  • Communicate effectively to all stakeholders including senior management and content developers

In general: define a marketing plan, on a quarterly basis, including well defined budget requests and expected returns

Skills and Qualifications:

  • Experience as a social media manager or a similar role 
  • Experience in creating social media strategies
  • Knowledge of best practices for professional social media platforms such as LinkedIn and Twitter.
  • Good verbal and written communication skills in English
  • Craft engaging content
  • Organized and able to multitask
  • Analytic mind, self critical

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