Marketing Specialist

Role Purpose
To coordinate and develop the company’s marketing strategy with the objective of increasing sales, brand visibility, stock rotation, and actively supporting the sales team through effective marketing tools (B2B & B2C).

Key Responsibilities:

Strategy & Planning

• Develop and implement the company’s marketing strategy (B2B & B2C)
• Plan and coordinate monthly and quarterly promotional campaigns
• Align marketing strategy with sales targets and stock objectives
• Analyze market trends, competition, and brand positioning

B2B / Distribution Marketing

• Provide marketing support for partners, retailers, and distribution networks
• Create commercial materials: catalogs, offers, POSM, presentations
• Develop promotional programs for dealers
• Coordinate co-branded campaigns together with suppliers

Digital Marketing & Communication

• Coordinate digital channels: website, social media, newsletters
• Manage online campaigns (Meta, Google, marketplaces)
• Supervise content creation: copy, banners, videos, landing pages
• Develop and maintain a consistent brand image and communication

Analysis & Reporting

• Monitor campaign performance (ROI, CPA, conversions)
• Analyze the impact of marketing activities on sales
• Prepare periodic reports for management
• Manage and optimize the marketing budget

Operational Responsibilities

• Approve marketing materials
• Coordinate new product launches
• Participate in negotiations with suppliers regarding marketing support
• Ensure compliance with brand identity and visual guidelines

Requirements

• Higher education (marketing, economics, communication – an advantage)
• Minimum 3 years of experience in marketing
• Experience in distribution / retail – strong advantage
• Experience in team coordination
• Strong background in strategic and digital marketing
• Analytical skills; experience with CRM / ERP systems is a plus
• Creative, self-motivated, well-organized, and results-oriented personality
• Strong communication, planning, and negotiation skills
• Languages:Romanian ,Russian – advanced, English – intermediate

We offer you:

• A motivating salary package aligned with your performance;
• A modern office located in the heart of the capital, with easy access from any area;
• A friendly and open work environment that supports innovation, creativity, and continuous professional development;
• A stable work schedule from Monday to Friday, 09:00 AM – 06:00 PM;
• Team events and recreational activities, including team buildings and informal gatherings;
• A dedicated relaxation area where you can unwind for a few minutes during the day;
• Coffee, tea, and fresh fruit provided by the company to keep your energy and mood high.

If you are a strategic thinker with hands-on marketing experience and a strong business mindset, we would be happy to hear from you.

Please send your CV to: hr@dmlink.md