Head of Export Department

Viorica-Cosmetic is looking for a strategic and commercially driven Director / Head of Export Department to lead and accelerate the company’s international expansion within the cosmetics and beauty industry.

This role is designed for a senior leader capable of building and scaling export operations, opening new international markets from zero, and developing sustainable global distribution partnerships.

Role Mission
To define and execute the international export strategy, ensure sustainable revenue growth, strengthen global brand positioning, and build profitable long-term distribution networks across international markets.

Key Responsibilities
International Business Development

• Develop and implement the company’s export and international expansion strategy;
• Identify and prioritize high-potential markets (EU, CIS, Asia and other regions);
• Launch and develop new export markets from zero with measurable commercial results;
• Define efficient go-to-market models and distribution structures;
• Lead negotiations and establish long-term international partnerships.

Distribution & Commercial Management

• Build, organize, and manage international distributor networks;
• Ensure effective coordination of commercial operations and export activities;
• Develop and implement commercial policies adapted to local market specifics;
• Coordinate and support international product launches.

Marketing & Brand Development

• Participate in the development of international brand positioning strategies;
• Collaborate on ATL/BTL marketing planning and implementation;
• Plan and manage marketing budgets to support export growth and market penetration;
• Analyze market trends, competitors, and consumer behavior in target regions.

Pricing & Profitability Strategy

• Develop and implement international pricing strategies and commercial conditions;
• Analyze margins, logistics costs, customs duties, and profitability indicators;
• Ensure sustainable profitability across export regions.

Leadership & Strategic Management

• Lead, mentor, and develop the Export Department team;
• Define KPIs, sales objectives, and performance standards;
• Participate in budgeting, forecasting, and annual strategic planning;
• Represent the company at international exhibitions, trade fairs, and high-level business negotiations.

Candidate Profile
Mandatory Experience & Competencies

• Minimum 5 years of experience in international sales/export leadership positions;
• Proven experience in cosmetics, beauty, dietary supplements, or FMCG industries;
• Real experience in opening and developing foreign markets from zero, with demonstrated business results;
• Strong understanding of how distribution companies operate;
• Experience in roles such as Commercial Director, Distribution Director, Regional Sales Manager, Area Sales Manager, or Key Account Manager;
• Experience in international trade operations and export procedures;
• Strong knowledge of Incoterms and international commercial practices;
• Experience in developing pricing strategies and commercial policies;
• Experience in planning and managing ATL/BTL marketing budgets of minimum 2 million MDL/year;
• Strong analytical, negotiation, and strategic thinking skills;
• Advanced English and Russian language skills.
• Additional Advantages
• Experience in export markets such as Poland, Turkey, or other countries with a developed cosmetics industry;
• Existing international distributor network and market connections;
• Experience participating in international exhibitions and trade fairs.

What We Offer

• Competitive fixed salary + performance-based bonus system;
• Strategic leadership role with high level of autonomy and influence;
• Professional growth opportunities within an expanding international business;
• Full social package and medical insurance;
• Company phone and laptop;
• Participation in international exhibitions, trade fairs, and business trips abroad;
• Dynamic and ambitious working environment within Viorica-Cosmetic.