CRM & Marketing Automation Specialist

Job Description
We are looking for a detail-oriented and technically skilled Marketing Automation Specialist (CRM) who will be responsible for setting up and launching automated marketing communications: email, SMS, push notifications, and other trigger-based workflows.

Important: we are open to candidates with 0 - 1 year of experience in CRM marketing, email marketing, digital marketing, or related fields. We also consider candidates with internship or practical experience in digital, e-commerce, or marketing teams.
You will help the marketing team make communications more precise, faster, and more effective — and help users receive the right messages at the right time.

What you will do:

• Set up basic email/SMS/push campaigns and automated workflows
• Create basic user segments (GEO, language, activity, etc.)
• Update parameters of active campaigns (dates, amounts, links, content)
• Make minor edits to HTML email templates
• Set up basic A/B tests (or learn to do this with a mentor)
• Run test sends to ensure campaigns work correctly
• Transfer campaigns to QA before launch
• Use AI tools to speed up work and validate campaign logic

Requirements:

• Experience with any CRM platform is a plus (Customer.io, UniOne, Mailchimp, Braze, etc.)
• Russian/Romanian (B2–C1), English (A2–C1)
• Basic HTML/CSS skills for small template edits
• Experience with Liquid or other templating languages (multilingual support, variables, conditions)
• Basic skills in Google Sheets / Excel (filters, sorting, simple formulas)
• High attention to detail: ability to work accurately with dates, amounts, currencies, and links
• Ability to follow checklists, adhere to processes, and document actions carefully
• Strong learning ability and adaptability
• Ability to meet deadlines without constant supervision
• Teamwork skills and openness to feedback

Why you’ll feel comfortable with us:

• Annual salary review & bonus: we value your growth — salaries are reviewed yearly, and performance bonuses reward strong results.
• Paid overtime: every extra hour is fully compensated.
• Extended health insurance: comprehensive medical coverage ensuring access to quality healthcare when you need it most.
• Learning & Development budget: develop your skills through company-sponsored training programs and workshops.
• Monthly compensation for sports activities: stay active with a monthly reimbursement for sports or fitness activities of your choice.
• Birthday bonus: a cash gift to celebrate your day.
• Referral bonus: get rewarded for bringing great talent on board.
• Corporate party: twice a year, we bring everyone together for an unforgettable team-building event — a mix of fun, connection, and shared experiences that strengthen our team spirit.
• We comply with the Labor Code of the Republic of Moldova and provide official employment, stable salary payments, and 28 calendar days of paid vacation per year.
• Hybrid work format: the opportunity to combine remote work and office presence, offering flexibility and comfort without compromising efficiency and workflow.

Get to know us:
At Hot Software, we value well-defined processes, dynamism, transparent communication, and personal responsibility — where each team member owns the result of their work. We’re driven by openness and creating a productive, flexible environment that rewards initiative and collaboration over bureaucracy.

Even if you don’t meet 100% of the requirements we encourage you to apply.
We’ll review your strengths, find common ground, and, if it’s a fit, you’ll join our training program to grow and succeed.

Apply today and take the next step in your career with Hot Software