CV: Marketing Manager

* Planning, deployment and reporting of marketing campaigns
* Management of the production process of marketing materials (indoor, outdoor, POSM)
* Research and market analysis of advertising projects
* Management of several campaigns on digital channel, like Google Ads and Facebook
* Coordination of internal and external project activities
* Negotiation with vendors

• Client servicing management of projects/ campaigns
• Budget development of projects/ campaigns
• Resource planning for campaigns
• Presentations development for campaign selling ideas
• Reports and analysis development after each campaign
• Management of campaigns for Moldova's market,
Ukrainian and Belorussian market
• Types of projects/ campaigns worked on: artwork
development of campaigns; adaptations of ads artwork (TV,
radio, OOH, online) on local market; UR buyouts on
international level; planning and coordination of BTL
campaigns
• Working with local and international brands, such as: Kraft
Foods, JACOBS, DIROL, HALLS, P&G, Coca-Cola, flydubai, Lactalis-Alba (PRESIDENT), Johnson & Johnson, Microsoft, Rompetrol, Ficosota (SAVEX, PUFIES) and NESTLE

• Branding guidelines development
• Web site and Facebook page concept development
• Market research
• Development of the marketing plan and the marketing
budget
• Concept development of marketing campaigns
• Concept and activities development for brand activation
• Concept development for unconventional advertising
campaigns
• Marketing materials analysis & standardization according to the branding guidelines
• Communication management with the creative agency

• Market research on potential partners
• Partnership establishment
• Proposal development
• Customer care maintenance for partners
• Collaboration establishment and coordination with
suppliers
• Documentation coordination on projects
• Company data base maintenance